Sweet Success at Just Born
Training + Development, May 2006

If you buy candy at the movies,you ’ve probably eaten a Just Born product. They make Mike and Ike, and Hot Tamales, and several other jelly bean-type candies. But the product that makes them famous is the iconic yellow marshmallow chick known as a Peep. The Just Born assembly line in Bethlehem, Pennsylvania, pro- duces 1.2 billion Peeps a year, enough to circle the globe twice. downloadable PDF >>

Joy Ride
Candy Industry, February 2006

With a revved-up management team, Just Born has positioned itself as an aggressive racer within the sugar and chocolate categories. And while the Peepster automobile may bring smiles to customers and consumers, it means to leave competitors in the dust. more >>

How the Maker of Marshmallow Peeps Finally Leveraged its Intellectual Property
Inc. Magazine, March 2006

Standing on the sidewalk watching the Macy's Thanksgiving Day Parade in 2003, Ross Born and David Shaffer, cousins and co-CEOs of Just Born--the maker of Marshmallow Peeps, Hot Tamales, and Mike and Ike candy--watched the crowd go wild as a giant yellow Peep balloon floated down Broadway. It was the perfect culmination to the Peep's yearlong 50th anniversary celebration, which had kicked off the previous January with a nationwide bus tour. more >>

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