Current Press Releases | 2007 | 2006 |

MARSHMALLOW PEEPS® Respond to National Attention on "Vision of PEEPS®" Statue in St. Paul, Minnesota

Bethlehem , PA, March 29, 2006 – The nearly one billion MARSHMALLOW PEEPS® on shelves this Easter are getting quite a bit of attention these days, as national media coverage continues to investigate the “Vision of Peace” statue incident at St. Paul, Minnesota’s City Hall.

Joseph Villiano, Assistant Brand Manager for the PEEPS® brand, commented, “We are flattered that PEEPS® have been used as a statement in this ever-growing, national debate.” Villiano admitted, jokingly, “For over 50 years, PEEPS® have been regarded as friendly, loveable, and non-confrontational – but never as political symbols. Nevertheless, the iconic chicks and bunnies have been known to be passionate about Easter!”

Ironically, politics are playing a part – to a lesser degree- within the PEEPS® family. This Easter, a notable rivalry has flared-up between the loveable chicks and bunnies. In an independent “State of MARSHMALLOW PEEPS®” report conducted earlier this year, bunnies have replaced chicks as consumers’ favorite shape for the first time, indicating a fundamental shift in the electorate. As a result, the chicks, bunnies, and eggs are working to restore “PEEPS® on earth.”

About Just Born and MARSHMALLOW Peeps ®

Just Born, Inc., maker of PEANUT CHEWS® , is a privately owned company founded in 1923 and located in Bethlehem, PA. Just Born also makes Marshmallow Peeps®, MIKE AND IKE® chewy fruit flavored candies, HOT TAMALES ® chewy cinnamon flavored candies, ZOURS® chewy sour candies, and Teenee Beanee® jellybeans. The company employs over 600 people. Just Born markets its candy in over 50 countries. For more information, fans can visit the newly launched “marshmallowpeeps.com” website or visit “justborn.com”.