Current Press Releases | 2007 | 2006 |

Sugar-Free PEEPS®

Making Valentines Sweeter for Everyone!

Bethlehem, Pa. - Valentine’s Day 2008 – This Valentine’s Day, candy maker Just Born, Inc., introduces Peeps® Sugar-Free Marshmallow Hearts. Also available are a range of PEEPS® Marshmallow hearts and heart stopping HOT TAMALES® and MIKE AND IKE® Brand candy cards.

Peeps® Sugar -Free Hearts were designed to meet the needs of consumers seeking sugar-free and reduced sugar products. The PEEPS® Brand responded to these needs with the launch of PEEPS® Sugar-Free Chicks in Easter 2007. PEEPS® Sugar-Free products are sweetened with “Splenda®” and deliver the great tasting PEEPS® marshmallow experience that consumers have loved for more than 50 years.

Kathy Bassininski, Brand Director of PEEPS® commented, “The successful introduction of PEEPS® Sugar-Free Chicks for Easter 2007 has generated an outpouring of consumer requests to make more PEEPS® Sugar-Free products available year-round. We are sure that consumers who taste PEEPS® Sugar-Free Marshmallow Hearts will agree that the only thing missing is the sugar!”

Just Born’s Valentine’s Day Line-up includes:

• NEW PEEPS® Sugar-Free Hearts available in a 3-count pack with a Suggested Retail Price of $.99.
• PEEPS® Brand Marshmallow Candies:
• 2-count Pink Hearts with a “to and from” space on the packaging and a Suggested Retail Price of $.50
• Vanilla Creme Hearts in a take-home size with a Suggested Retail Price of $.99
• Strawberry Creme Hearts in a take-home size with a Suggested Retail Price of $.99
• Candy Cards designed for gift-giving include:
• HOT TAMALES® candy cards with a cover that reads, “You’re my favorite flavor” inscribed in a heart.
• MIKE AND IKE® candy cards highlight Original Fruits’ packaging set amidst vibrant pink hearts.

MIKE AND IKE® as well as HOT TAMALES® candy cards contain four-.5 oz. pouches with a suggested retail price of $.99.

Bassininski continued, “MIKE AND IKE® , HOT TAMALES® , and PEEPS® represent a variety of non-chocolate options for consumers on Valentine’s Day.”