Current Press Releases | 2007 | 2006 |

Brian Bachrach Joins Just Born As Brand Manager

Bethlehem, Pa. - June 28, 2007 – Leading candy manufacturer, Just Born, Inc., is pleased to announce that Brian Bachrach has joined the company as Brand Manager for PEANUT CHEWS® Brand Candies.

Bachrach is responsible for the development and execution of marketing and business plans for the PEANUT CHEWS® Brand. In addition, he will implement Just Born’s sports marketing programs for all Just Born, Inc. brands. Bachrach reports to Brand Director, Kathy Bassininski at Just Born headquarters in Bethlehem.

Prior to joining Just Born, Bachrach spent thirteen years at Hershey where he held various positions of increasing responsibility. Most recently, he was Marketing Manager for MAUNA LOA® , REALLY NUTS® , and PAYDAY®. Prior to that, he was responsible for the development and launch of HERSHEY®’S COOKIES and HERSHEY®’S SNACK BARZ.

In announcing Bachrach’s arrival, Bassininski commented, “Just Born is proud to welcome Brian to the Customer and Brand Development Team. As Just Born continues its growth, our brand support requirements and initiatives are increasing as well. Brian’s extensive experience and leadership abilities will be an asset to Just Born.”

Bachrach received his MBA from Pennsylvania State University and his Bachelor of Science degree from Albright College where he graduated Summa Cum Laude. He and his family plan to reside in the Lehigh Valley.

About Just Born, Inc.

Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Its PEANUT CHEWS® manufacturing facility is located in Philadelphia. Just Born makes PEEPS® Marshmallow Candies, MIKE AND IKE® Chewy Fruit Flavored Candies, HOT TAMALES® Chewy Cinnamon and Mint Flavored Candies, ZOURS® Chewy Sour Candies, TEENEE BEANEE® Jellybeans, and PEANUT CHEWS® Brand Candies. The company employs over 600 associates and markets its candy in over 50 countries.