Current Press Releases | 2007 | 2006 |

A New Shape to Celebrate Spring..

Introducing PEEPS® Tulips

Bethlehem, Pa. - Leading candy maker Just Born, Inc. announces its newest Spring treat, PEEPS® Brand Marshmallow Yellow Tulips.

PEEPS® Yellow Tulips will burst into Spring, delivering the first new Spring shape since 1999. The PEEPS® line-up for Spring includes the iconic PEEPS® Chicks, PEEPS® Bunnies, and PEEPS® Eggs in a variety of flavors, colors, and sizes. According to IRI, PEEPS® Brand Candies continue to be the #1 non-chocolate brand at Easter. *

Kathy Bassininski, Brand Director of PEEPS® commented, "PEEPS® Marshmallow Candies are the only branded items that consumer's identify as a "must have" for their Easter Baskets**. Additionally, 30% of our consumers use PEEPS® shapes for crafting and decorating. ** Our new PEEPS® Yellow Tulips will provide great variety for all Spring activities.

PEEPS® Tulips are available in 9-ct and 3-ct packages and with a Suggested Retail Price of $1.19 and $.59 respectively. Both are shipped in a 24-ct Display Ready Case.

Just Born, Inc.

Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born manufactures PEEPS® Marshmallow Candies, MIKE AND IKE® Chewy Fruit Flavored Candies, HOT TAMALES® Chewy Cinnamon and Mint Flavored Candies, ZOURS® Chewy Sour Candies, TEENEE BEANEE® Jellybeans, and PEANUT CHEWS® Brand Candies. The company employs over 600 associates and markets its candy in over 50 countries.

Recipes and more information can be found at www.marshmallowpeeps.com.

Sources:

* IRI Easter Dollar Sales, 12 weeks ending April 22, 2007
** 2006 MSI Awareness & Usage Study August, 2006