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Contact:
Ellie Deardorff  Milena DeLuca
609.279.0977  609.921.1695
edeardorff@justborn.com  mdeluca@justborn.com

Linda Biondo Promoted to Assistant Brand Manager

Bethlehem, Pa. - July 16, 2007 – Leading candy manufacturer, Just Born, Inc., is pleased to announce that Linda Biondo has been promoted to Assistant Brand Manager in the Customer and Brand Development Division. In her new position as Assistant Brand Manager, Biondo works on all aspects of consumer programs for the PEEPS® Brand.

In addition, she is responsible for seasonal products and jellybeans. She reports to Kathy Bassininski, Brand Director.

Bassininski, commented, "Linda has been in the Customer Brand and Development Division for over a year and has proven herself to be a true asset for the PEEPS® Brand."

Biondo began her career at Just Born in 1993 with the Finance Department as a General Accountant. She has served as a Trustee for the Jack M. Shaffer Scholarship Fund and participated in a number of volunteer teams and activities.

Biondo received her BS in Economics with a concentration in Management from East Stroudsburg University. In January 2007, she graduated with her MBA from DeSales University. Biondo and her family reside in Pen Argyl, PA

About Just Born, Inc.

Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Its PEANUT CHEWS® manufacturing facility is located in Philadelphia. Just Born makes PEEPS® Marshmallow Candies, MIKE AND IKE® Chewy Fruit Flavored Candies, HOT TAMALES® Chewy Cinnamon and Mint Flavored Candies, ZOURS® Chewy Sour Candies, TEENEE BEANEE® Jellybeans, and PEANUT CHEWS® Brand Candies. The company employs over 600 associates and markets its candy in over 50 countries.

Hot Tamales Teenee Beanee Marshmallow Peeps Mike and Ike ZOURS Mike and Ike Mike and Ike ZOURS Mike and Ike Mike and Ike


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