Current Press Releases | 2007 | 2006 |

MIKE AND IKE® Fans Will Vote to Choose the New Flavor Mix

Bethlehem, Pa. - July 16, 2007 – Just Born, Inc.'s MIKE AND IKE® Brand Chewy Fruit Flavored Candies will be running a sweet promotion this summer. From July 1st through September 14th, 2007 fans of the candy will be the MIKE AND IKE® Brand mix masters as they vote for the newest flavor mix at www.mikeandike.com. The new flavor choices include Smoothies, Lemonade Blends and Fruit Sherbet.

The MIKE AND IKE® Brand Mix Master Promotion will be flagged on 4.5MM packages of candy. In addition to voting for their favorite flavor variety, consumers will be able to enter the promotional code found inside specially marked packages and become eligible for the Grand Prize of concert tickets for a year; or other prizes such as an iPod® Nano, music download gift cards or free MIKE AND IKE® candy!

The promotion will be supported with a Radio Advertising Campaign and advertisements on AOL. The AOL ads utilize interactive ad units that feature embedded video technology. Additionally, MIKE and IKE® will host over 300 sampling events across the country.

Donald Houston, Brand Manager of the MIKE AND IKE® Brand commented, "We know fans will enjoy visiting www.mikeandike.com to help choose the new winning flavor variety and they have the opportunity to win great prizes. The on-line voting allows consumers to choose their favorite flavor variety and see the real time tally of the vote. From our standpoint it is a great opportunity to hear directly from our consumers."

The MIKE AND IKE® chewy fruit flavored candy brand was introduced in 1940 and is Kosher. Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born also manufactures HOT TAMALES® Brand Candies, PEEPS® Brand Marshmallow Candies, PEANUT CHEWS® Candies, and TEENEE BEANEE® Jelly Beans. The company employs over 600 associates and markets its candy in over 50 countries. For more information, fans can visit www.mikeandike.com, or www.justborn.com.