Current Press Releases | 2007 | 2006 |

New PEEPS® Peppermint Stars Sure to Make the Holidays Sparkle

Bethlehem, Pa. - Holiday 2007 – Just Born, Inc. is pleased to introduce PEEPS® Marshmallow Peppermint Flavored Stars, its first peppermint flavored PEEPS®!

Wrapped for the holiday in festive red and white stripes, PEEPS® Peppermint Stars are adorned with shimmering red sparkles. They are available in a 9-ct package with a Suggested Retail Price (SRP) of $.99.

Kathy Bassininski, Just Born Brand Director, commented, “For years consumers have requested a Peppermint Flavored PEEPS® product. This item delivers a perfect blend of peppermint taste and marshmallow texture in a popular symbol of the holiday season. With 30% of PEEPS® consumers utilizing PEEPS® in crafts and recipes, this will be a great addition to meet their needs.”

The full PEEPS® holiday lineup includes:

PEEPS® Trees:

• 3-ct and 9-ct with SRPs $.59 and $.99.

PEEPS® Snowmen:

• 3-ct and 9-ct with SRPs of $.59 and $.99.

PEEPS® Cutouts:

• 6-ct Cookie Flavored with an SRP of $.99.

PEEPS® Decorating Kits:

• 6-ct Holiday Decorating Kit available with an SRP of $1.99.

About Just Born, Inc.