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Our Latest News
Philadelphia Will Go Nuts About New PEANUT CHEWS® Billboards
Thursday, October 14, 2010
Bethlehem, PA, October 11, 2010 – The PEANUT CHEWS® Brand is launching a fun billboard campaign throughout Philadelphia, starting October 18 and running through November 14, 2010. PEANUT CHEWS®’ campaign will feature four slogans:
Ø Oh, Nut Up Already 
Ø The Only Thing Nuttier Than Philly Sports Fans.
Ø Philadelphia. Birthplace of PEANUT CHEWS®. Oh, And Liberty.
Ø City of Peanutty Love.
PEANUT CHEWS® will blanket the city with 93 neighborhood and highway billboards. These will include three high-profile billboards along the major interstates: I-76 west, I-95 South and North. Coordinated with this billboard campaign, PEANUT CHEWS® will participate in consumer sampling events at multiple venues to help Philadelphians “Nut Up”.
Donald Houston, Senior Brand Manager of Everyday Brands, commented, “We are excited about this campaign as it really captures both the sense of humor of Philadelphians and their extreme pride in their hometown candy brand, PEANUT CHEWS®”.
PEANUT CHEWS® candies are known for their delicious chewy, chocolatey bite-sized pieces loaded with crunchy roasted peanuts. PEANUT CHEWS® candies were introduced in 1917 during World War I and used by the U.S. Military as a ration bar. The high energy, high protein recipe and unique taste made it popular with the troops and have helped it remain popular today.
Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
PEANUT CHEWS® candies are kosher and gluten free.
For more information, please visit the new www.peanutchews.com site. For hi-res images of billboards, contact Ellie Deardorff, deardorff-e.pr@comcast.net, 609.279.0977 or Milena DeLuca, justbornpr@verizon.net, 609.921.1695
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