Bethlehem, PA, February 14, 2011 -- Just Born, Inc., maker of PEEPS®, HOT TAMALES®, MIKE AND IKE®, and PEANUT CHEWS® Brand Candies, is proud to announce that David L. Yale has joined the company as President and Chief Operating Officer.  In this role, Yale will work closely with Just Born's leadership team to achieve the company’s strategic objectives for continued growth.

Prior to joining Just Born, Yale served as President and Chief Executive Officer of the Manischewitz Company, Inc. of Secaucus, NJ, where he was responsible for a portfolio of iconic kosher brands.  Yale also held top executive positions with the Snacks Division at The Hain Celestial Group and the Planters Company for Kraft Foods, Inc./Nabisco, Inc. 

Yale gained extensive experience in the confectionery industry from his many years at Nestle Food Company in various positions directing strategic development and marketing strategies for Butterfinger, Baby Ruth, Nestle Crunch, Chunky, and Oh-Henry.

David Shaffer, Co-CEO of Just Born, commented, "We are very pleased to have David Yale join our Just Born family. He understands how to nurture an established group of consumer brands blending tradition and innovation. His broad spectrum of experience will be invaluable to Just Born’s long-standing history of continued growth."

Yale has an MBA, Marketing, from Columbia University Graduate School of Business and a BA from Brandeis University.  He and his wife Debra and their three children reside in Armonk, New York.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. All Just Born candies are made in the USA.

For more information, please contact Ellie Deardorff, 609.279.0977, justbornpr@comcast.net or Milena DeLuca, 609.921.1695 or justbornpr@verizon.net.