Monday, March 5, 2012

Bethlehem, PA, March 5, 2012 – To kick-off the 2012 Easter Season, PEEPS & COMPANY®, the retail arm of Just Born, Inc., is offering consumers the chance to win an Ultimate Easter basket worth over $1,000! The Ultimate Easter Basket Sweepstakes is available on the company’s Facebook page, www.facebook.com/PEEPSANDCOMPANY and provides fans with the opportunity to join in on the conversation within the PEEPS & COMPANY® social community.
To participate in this unique social media sweepstakes experience, fans must simply "like" our PEEPS & COMPANY® Facebook brand page and complete the sweepstakes entry form.
One lucky winner of the Ultimate Easter Basket Giveaway will receive a $500 gift card and over $500 in candy, gifts and merchandise from PEEPS & COMPANY®. All of Just Born’s candy brands - PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS® - will be included as part of the Grand Prize. The Grand Prize winner will be chosen on April 1, 2012.
In addition to entering on the PEEPS & COMPANY® facebook page, fans can also access the Ultimate Easter Basket Giveaway via the facebook pages of HOT TAMALES®, MIKE AND IKE®, PEEPS® or GOLDENBERG'S® PEANUT CHEWS®.
Frank Rosario, Sr. Ecommerce Manager of PEEPS & COMPANY® commented, “This is a great opportunity to generate awareness for PEEPS & COMPANY® during the Easter season. By using social media, we are hoping to engage our existing fan base while creating a relationship with new fans. This is the first all-brand sweepstakes on the PEEPS & COMPANY® facebook site and we are excited to offer our “friends” great candy products and branded merchandise.”
PEEPS & COMPANY® is a fun, energy filled retail experience appealing to all five senses. Shoppers of all ages will be entertained by captivating music, lights, interactive displays, and videos featuring historic and present day elements of all their favorite Just Born brands. In addition to great tasting candy, PEEPS & COMPANY® offers an array of high-quality branded items such as apparel, accessories and gifts. PEEPS & Company® operates three stores located in Bethlehem, PA, National Harbor, MD and Mall of America in Bloomington, MN. It also hosts www.peepsandcompany.com.
Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®,MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
Contacts:
Milena DeLuca, 609.921.1695, justbornpr@verizon.net
Ellie Deardorff, 609.279.0977, justbornpr@comcast.net