NEW Valentine PEEPS® Will Melt Hearts in Sweetheart City
Tuesday, February 1, 2011
Bethlehem, PA and Loveland, CO – February 2011 – The PEEPS® Brand is celebrating with Loveland, Colorado, “The Sweetheart City”, during the 65th anniversary of its Valentine’s Day card program. PEEPS® is sharing some sweet love with the city and the nearby Loveland Ski Area in Core, Colorado. These locations boast romantic names and fun, family-friendly Valentine’s Day activities and this year they will be even sweeter as PEEPS® will help Loveland warm hearts and celebrate the holiday with a delivery of 10,000 of their new PEEPS® Chocolate Covered Raspberry Flavored Marshmallow Hearts. Delicious milk or dark chocolate covered raspberry flavored marshmallow hearts, in single-serve packages, create a scrumptious seasonal experience.
Valentine’s activities will include: Sampling of 10,000 NEW PEEPS® Chocolate Covered Raspberry Flavored Marshmallow Hearts in both Loveland and at the Loveland Ski area in Core. 10,000 PEEPS® Valentines will be distributed with trial coupons and a sneak peak at the NEW PEEPS® PEEPSTERS® and PEEPS® Chocolate Dipped Chicks for Easter. February 11th - sampling at the Sweetheart Dance in Loveland. February 12th - sampling during the Miss Valentine Meet & Greet at the Loveland Shopping and Ice Skating areas. February 12th & 13th - sampling at the Loveland Ski Area. February 14th - sampling at the Mountaintop Matrimony event at the ski area.
Aubrecia Cooper, Assistant Brand Manager for PEEPS® Marshmallow Candies, commented, “PEEPS® fans, and chocolate lovers alike, are crazy about our new chocolate covered products! We know that the sweet combination of delicious chocolate and raspberry flavored marshmallow is going to have Loveland residents and visitors longing for more!”
Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
Just Born is a family-owned, candy manufacturer headquartered in Bethlehem, PA that has been in business since 1923. We make everyone's favorite candies: MIKE AND IKE®, HOT TAMALES®, GOLDENBERG'S® PEANUT CHEWS®, TEENEE BEANEE® Jelly Beans, and PEEPS®