Bethlehem, PA, October 4, 2011 – For the second year in a row, candy maker Just Born has won the non-chocolate candy category of CSN’s (Convenience Store News) Best New Products Award – this year for its new MIKE AND IKE® RedRageous!™.  MIKE AND IKE® Lemonade Blends® won in 2010.

Donald Houston, Senior Brand Manager of MIKE AND IKE®, commented, “We are very honored that our MIKE AND IKE® Brand has again been recognized by CSN.  We worked hard to offer our fans another delicious new MIKE AND IKE® combination.  MIKE AND IKE® RedRageous!™ is a sweet new collection of MIKE AND IKE® reds exploding with chewy fruit flavors, which include cherry, watermelon, raspberry, strawberry and fruit punch.”

MIKE AND IKE® Red Rageous!™ is packaged in a 6 oz. theater box, 2.12 oz count goods bag, and .78 oz changemaker box.

Winners in the 15th annual Convenience Store News Best New Product Awards competition were chosen by a consumer panel administered by a New York-based research firm, this year's entries were rated on the basis of taste, value, convenience, healthfulness, quality ingredients, preparation requirements, appearance and packaging.

Donald Houston received the award on behalf of Just Born at the NACS Show (National Association of Convenience Stores) in Chicago on October 3rd.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

Visit www.mikeandike.com for more information.   Images are available upon request.

Contacts:      Milena DeLuca, 609.921.1695, justbornpr@verizon.net 

Ellie Deardorff, 609.279.0977, justbornpr@comcast.net