HOT TAMALES® & MIKE AND IKE® Offer A Sweet & Sizzling Celebration as They Turn 60 and 70!
Monday, March 8, 2010
Bethlehem, PA, March 8th, 2010 – The MIKE AND IKE® and HOT TAMALES® brands invite fans to join the celebration as they mark their 70th and 60th Anniversaries, respectively. For their anniversaries, today’s great tasting MIKE AND IKE® and HOT TAMALES® candies will be dressed in vintage packaging and will be available at stores nationwide. These MIKE AND IKE® and HOT TAMALES® products are available in 6 oz. boxes and will be merchandised in limited edition “Sweet & Sizzle” displays all summer long.
Linda Biondo, Assistant Brand Manager, commented, “To honor their anniversaries, we have introduced these items with packaging designed to capture the spirit and personality of the brands across the decades. The packaging taps into each brand’s history and consumers’ emotional connections with their favorite candies.”
In addition to enjoying their favorite candies in vintage packaging, fans will also have the opportunity to purchase collectable merchandise available online at www.justbornstore.com. As part of the celebration, the displays offer consumers a discount code to the online store. Visit www.mikeandike.com and www.hottamales.com for information about the brands.
Just Born, Inc.
Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
Images and manufacturing footage of MIKE AND IKE® and HOT TAMALES®, as well as Just Born’s other candy brands, are available upon request.
Contact:
Milena DeLuca, 609.921.1695, mdeluca@justborn.com
Ellie Deardorff, 609.279.0977, edeardorff@justborn.com
