Bethlehem, PA, Valentine’s Day 2010 – Show your love this Valentine’s Day with NEW PEEPS^® Brand Marshmallow “I©U”™.  Add to the romance with NEW  MIKE AND IKE^® Valentine’s Medley, a delicious blend of fruit flavors in seasonally appropriate colors. Both new products are great for Valentine’s gifts, recipes, crafts and parties.

Aubrecia Cooper, Brand Assistant for PEEPS^®, commented, “We are very excited about NEW PEEPS^® “I©U”™.  This is the perfect gift that both kids and adults will love to give. We know our fans love to create with PEEPS^® and this new product will surely delight them.  Fans will also be thrilled by our first Valentine’s MIKE AND IKE^® Medley which is the ideal candy dish item.”

Fans Will Love The Valentine’s Lineup:

·     NEW PEEPS^® “I©U”™ in both Count-Good and Take-Home packages.

·     NEW MIKE AND IKE^® Valentine’s Medley in two sizes, 9-oz and 14-oz.

·     Pink PEEPS^® Hearts in Count-Good and Take-Home packages.

·    Red PEEPS^® Sugar-Free Hearts in a Count-Good package.

·    PEEPS^® Chocolate Mousse Flavored Marshmallow Bears in a

            Take-Home Package.

·    PEEPS^® Vanilla Creme and Strawberry Creme Flavored Hearts

            in Take-Home Packages.

Recipes can be found at www.marshmallowpeeps.com.

Just Born, Inc.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS^®, HOT TAMALES^®, MIKE AND IKE^®, MIKE AND IKE^® ZOURS^® and TEENEE BEANEE^® Brand Candies. PEANUT CHEWS^® Brand Candies are produced in Philadelphia, PA. Just Born employs just under 500 associates.  All Just Born candies are made in the U.S.A. 

Additional Recipes, Images and B-Roll are available upon request.

Contact

Milena DeLuca, 609.921.1695, mdeluca@justborn.com

Ellie Deardorff, 609.279.0977, edeardorff@justborn.com