Bloomington, MN, Bethlehem, PA and National Harbor, MD, June 6, 2012 – Retailer PEEPS & COMPANY® will again support Alex’s Lemonade Stand Foundation (ALSF) throughout June but this year at three retail locations, having opened stores at Mall of America and in Bethlehem, PA!   Honoring the 9th Annual ALSF National Lemonade Days, for the month of June PEEPS & COMPANY® will sell:

 - Paper Lemons:  For $1 each, paper lemons will be sold and posted at PEEPS & COMPANY® to raise funds for ALSF.

 - Themed t-shirts: PEEPS & COMPANY® will sell ALSF and MIKE AND IKE® logo tees for men and women, with 10% of proceeds going to ALSF.

 - MIKE AND IKE® Lemonade Blends® Candy: 4% of all candy sales go to ALSF.

In addition, the PEEPS & COMPANY® store located at The Shoppes at Sands, next to the Sands Casino Resort Bethlehem, will feature a real ALSF Lemonade Stand on June 7th, opened from 11 to 5.

Karen Simonet, General Manager of the PEEPS & COMPANY® store, commented, “We are looking forward to again partnering with Alex’s Lemonade Stand Foundation.  We are excited that this year we can support this sweet cause at three PEEPS & COMPANY® stores.  This effort around the Annual ALSF Lemonade Days really helps keep educating the newest generation of MIKE AND IKE® fans and other PEEPS & COMPANY® fans who migrate to our stores.”

For fans who want to participate but are too far away, they can visit www.peepsandcompany.com/alexs-lemonade.  Here they will be able to purchase the t-shirts and MIKE AND IKE® Lemonade Blends® Candy.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG’S PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A.

Alex’s Lemonade Stand Foundation emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004).  At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $50 million toward fulfilling Alex’s dream of finding a cure, funding over 200 research projects nationally.  For more information visit www.AlexsLemonade.org

Contact: Ellie Deardorff 609.279.0977, justbornpr@comcast.net or Milena DeLuca 609.921.1695, justbornpr@verizon.net.