Bethlehem, PA. June 9, 2010 – Just Born, Inc. is proud to announce that its first introduction into the chocolate segment - PEEPS® Chocolate Covered Marshmallow Chicks, received a Buyers’ Choice New Products Award at Sweets & Snacks Expo™.  The show ran from May 25-27 in Chicago.  Over 15,000 show attendees had the opportunity to vote for the best new products displayed by hundreds of vendors and they chose new PEEPS® Dark Chocolate Covered Chicks.  Introduced for Easter 2010, they are also available in creamy milk chocolate and are wrapped in conveniently sized 1.0 oz. single-serve packages.

Chris Schneeweiss, Brand Manager for PEEPS® Brand Marshmallow Candies, commented, “It is a tremendous honor that candy and snack buyers at our industry’s biggest show selected our new PEEPS® Dark Chocolate Covered Chicks. These PEEPS® have excited loyal fans and enticed newcomers, perhaps becoming our biggest hit ever.”

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

Manufacturing footage of Just Born’s MIKE AND IKE®, PEANUT CHEWS®, PEEPS® and HOT TAMALES Brands is available at:
http://imiragevideo.serveftp.com:8080/WebInterface/login.html
Username: justborn
Password:  justborn1

Contact:
Ellie Deardorff, 609.279.0977, Deardorff-e.pr@comcast.net
Milena DeLuca, 609.921.1695, justbornpr@verizon.net