Current Press Releases | 2007 | 2006 |

Contact:

Milena DeLuca	Ellie Deardorff
609.921.1695	609.279.0977
mdeluca@justborn.com	edeardorff@justborn.com

PLAY THE WINNING HAND WITH HOT TAMALES®

Bethlehem, PA, Spring 2006—Leading candy manufacturer Just Born, Inc., is laying out the cards for America’s favorite cinnamon-charged candy HOT TAMALES®, by introducing the Hot Tamales® Hold ‘Em Instant win game.

Beginning March 2006, fans can play the popular HOT TAMALES® Hold ‘Em game inside specially marked Hot Tamales® 2.12 oz. bags. Printed on the inside of the package, are five ‘House Cards’ and two ‘Your Cards.' Consumers are dealt a hand every time they purchase a pack of HOT TAMALES® 2.12 oz giving them a chance to get a winning hand. Along with the grand prize winning hand, a royal flush, consumers may be dealt a straight flush, a straight, 3 of a kind, or a pair to win great prizes. The grand prize is a trip to Las Vegas. Other prizes include $1,000 cash, iPods, HOT TAMALES® Playing Cards, and HOT TAMALES® candy.

Kara Metzler, Assistant Brand Manager commented, “Poker is the hottest game for 21-39 year-olds and World Poker Tour officials estimate that 100 million people play poker. HOT TAMALES® is the hottest candy and we estimate most of our fans will enjoy playing Hold ‘Em while eating our refreshing cinnamon candy. We are betting on it!”

Also this spring, the HOT TAMALES® crew will visit 25 campuses to promote the Hot Tamales® Hold ‘Em instant win game with on-campus game nights. Students will have fun winning tons of HOT TAMALES® premiums, candy, and other prizes.

Visit hottamales.com for more spicy information.

HOT TAMALES® FIRE™

HOT TAMALES® FIRE™ offers consumers a more extreme cinnamon flavored candy with a spark of fire. Look for HOT TAMALES® FIRE™ in a sleek black 2.12 oz bag along with other convenient sizes.

About Just Born, Inc.

Just Born is a privately-owned company founded in 1923 and located in Bethlehem, PA. It employs over 600 associates and markets its candy in over 50 countries. Visit “justborn.com” for more information.