Current Press Releases | 2007 | 2006 |

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Milena DeLuca	Ellie Deardorff
609.921.1695	609.279.0977
mdeluca@justborn.com	edeardorff@justborn.com

PHILADELPHIA UNIVERSITY STUDENT RECEIVES PEANUT CHEWS® "QUEST FOR KNOWLEDGE" SWEEPSTAKES MONEY ®

Philadelphia , PA, February 16, 2006 -- PEANUT CHEWS® brand candies and ADCAMP ASSOCIATES awarded Cory Schwarm , a student at Philadelphia University, the Grand Prize of $1,000 for winning the “Quest for Knowledge” Sweepstakes. Lots of PEANUT CHEWS® candies along with the $1,000 check were presented by the infamous PEANUT CHEWS® mascots at the Philadelphia University Bookstore on Wednesday, February 15th in Philadelphia.

PEANUT CHEWS® and ADCAMP ASSOCIATES’ “Quest for Knowledge” Sweepstakes and Sampling program took place at 11 college campuses.

At the eleven participating campus bookstores, every student received a PEANUT CHEWS® sample and an entry form for a chance to win bookstore merchandise or the Grand Prize Spring Break Vacation money. In addition to the Grand Prize Winner, there were also two winners per school each receiving $200 towards the purchase of school textbooks or merchandise. All winners were randomly selected by the Bookstore Manager and ADCAMP ASSOCIATES , which notified the winning students.

Participating colleges included: New York University, Rutgers State University, Philadelphia University, University of Central Florida, Orlando-Valencia College, Palm Beach Atlantic College, San Jose State University, Cal State Hayward, San Francisco State University, UC Santa Cruz and Stanford University.

The program was in effect for the Fall 2005 “Back to School” time frame. The PEANUT CHEWS® and ADCAMP ASSOCIATES “Quest for Knowledge” sweepstakes was designed to support a larger PEANUT CHEWS® sampling and distribution campaign on college campuses across the country.

Juv Marchisio, Brand Manager for PEANUT CHEWS®, commented “It’s really fitting and interesting that although the PEANUT CHEWS® brand is now national as was the Sweepstakes contest, in the end the winner was located right back in Philadelphia where the PEANUT CHEWS® brand was born in 1917.”

About PEANUT CHEWS®

PEANUT CHEWS® candies are known for their delicious combination of peanuts in a chewy center covered in a chocolatey coating. There are two flavors of PEANUT CHEWS®, Original Dark and Milk Chocolatey.

 PEANUT CHEWS® are available in a host of convenient sizes and snack packs. The most popular sizes include a 2-oz. bar with an SRP of $.75 and a 3.3 oz. King size bar with an SRP of $.99. Individually wrapped PEANUT CHEWS® are also available in an 8 oz. bag with an SRP of $1.79 or a 14 oz. bag with an SRP of $2.49.

PEANUT CHEWS’® unique taste is a combination of a chewy, peanut and molasses based center smothered in a rich chocolatey coating. PEANUT CHEWS® were developed during World War I and used by the U.S. Military as a ration bar. The high energy, high protein recipe and unique taste made it popular with the troops. PEANUT CHEWS® were first sold in and around Philadelphia. The brand’s loyal following was built by word-of-mouth and its fan base spread to New York, Baltimore, and Washington, D.C. The brand went national in the Spring of 2005.

Just Born, Inc., maker of PEANUT CHEWS® , is a privately owned company founded in 1923 and located in Bethlehem, PA. Just Born also makes Marshmallow Peeps®, MIKE AND IKE® chewy fruit flavored candies, HOT TAMALES ® chewy cinnamon flavored candies, ZOURS® chewy sour candies, and Teenee Beanee® jellybeans. The company employs over 600 people, 65 of whom are based at the PEANUT CHEWS® facility in Philadelphia. Just Born markets its candy in over 50 countries. For more information, fans can visit the newly launched “peanutchews.com” website or visit “justborn.com”.