Current Press Releases | 2007 | 2006 |

Contact:

Milena DeLuca	Ellie Deardorff
609.921.1695	609.279.0977
mdeluca@justborn.com	edeardorff@justborn.com

Fans are Doing a Lot More With Their MARSHMALLOW PEEPS® Than Just Eating Them!

Bethlehem, PA -- April 8 , 2006 -- Just Born, Inc., makers of MARSHMALLOW PEEPS® brand candies, now knows that fans not only love to eat their PEEPS® but are thrilled to wear them, read about them, nap on them, be shaded by them and carry their keys on them. PEEPS® products are flying off of the shelves and sales are skyrocketing.

Matthew Pye, Director of Brands & Licensing, commented, “PEEPS® fans have an emotional attachment to the brand, illustrated by our strong brand sales, our almost 45,000 PEEPS® Fan Club members, and a constant flood of positive consumer letters. However, beyond the obvious enjoyment they derive from eating PEEPS® candy , fans are thrilled to be able to connect with the brand in other ways throughout the year with fun PEEPS® products. Our extensive range of licensed PEEPS® brand products has grown after its huge reception last Easter.”

Popular Returning Items:

A sampling of items returning due to their popularity include: an array of PEEPS® plush products including Squeeze, Bean Bags, Baskets, Backpack Clips, Pens, PEEPS® greeting cards and stationery as well as PEEPS® egg decorating kits.

New For Easter 2006:

New to the line of PEEPS® licensed products for this Easter include:

• Novelty confection products including Ring Pops, Pop Slider and candy-filled eggs.

• Novelty Toys, Arts and Crafts, and Activities products
• Balloons – large PEEPS® inflatables for indoor use
• Books for kids – coloring, activity, and board books
• PEEPS® book highlighting the pop culture phenomenon of the PEEPS®
• Apparel – T-shirts, hats, visors, loungewear, daywear, socks, and slippers
• Party goods – plates, napkins, and gift wrap
• Jewelry – Italian gold charms at www.italiangoldcharms.com
• Cosmetics – lip gloss, lip balm, and cosmetic sets

Sampling of Retailers:

Just Born, Inc.

Just Born, Inc., maker of PEANUT CHEWS® , is a privately owned company founded in 1923 and located in Bethlehem, PA. Just Born also makes Marshmallow PEEPS®, MIKE AND IKE® chewy fruit flavored candies, HOT TAMALES® chewy cinnamon flavored candies, ZOURS® chewy sour candies, and Teenee Beanee® jellybeans. The company employs over 600 people, 65 of whom are based at the PEANUT CHEWS® facility in Philadelphia. Just Born markets its candy in over 50 countries. For more information, fans can visit the newly launched “peanutchews.com” website or visit “justborn.com”.