Current Press Releases | 2007 | 2006 |

Contact:

Milena DeLuca	Ellie Deardorff
609.921.1695	609.279.0977
mdeluca@justborn.com	edeardorff@justborn.com

SPOOKY STUFF

Just Born produces enough MARSHMALLOW PEEPS® a year covering all of its holiday seasons, to circle the earth twice.

• It would take approximately 9,000 vertical PEEPS® to equal the height of the tallest building in the world, Taipei 101 in Taiwan.
• It would take approximately 8,000 vertical PEEPS® to equal the height of the tallest building in North America, Sears Tower in Chicago.

In 1953, it took 27 hours to create one PEEPS® Chick. Today, it takes six minutes.

People like to do curious things with PEEPS®—eat them stale, microwave them, freeze them, roast them, and use them as a pizza topping.

PEEPS® are always in season! Just Born manufactures seasonal PEEPS® shapes for Valentine's Day, Easter, Halloween, & Christmas.

Celebrity PEEPS® fans include Diane Sawyer, Emeril Lagasse, and Ellen DeGeneres.

According to the 2006 State of MARSHMALLOW PEEPS® Survey…

• PEEPS® Bunnies are the most beautiful PEEPS® shape.
• Oprah, Ellen, and Jessica Simpson are the female celebrities most resembling PEEPS®.
• Drew Carey, Al Roker, and Elton John are the male celebrities most resembling PEEPS®.
• President Bush, New Orleans Mayor Ray Nagin, and Hillary Clinton are most in need of PEEPS®.
• For complete survey results contact us!

MIKE AND IKE® Brand Original Fruits was introduced in 1940.

Theories about the origin of the MIKE AND IKE® brand name include a company-wide contest, a vaudeville song titled “MIKE AND IKE” and the “IKE” Eisenhower era.

It takes three to four days to create a box of MIKE AND IKE® brand candies.

Each chewy candy has only 6.5 calories and 0 grams of fat.

MIKE AND IKE® candies are made completely in the U.S.A. by Just Born, Inc., headquartered in Bethlehem, PA.

MIKE AND IKE® brand candies are Kosher.

MIKE AND IKE® candies have appeared in the film “Simone” with Al Pacino and in an episode of “Everybody Loves Raymond.” Celebrity MIKE AND IKE® fans include Jimmy Fallon, Will Smith, and Steven Spielberg.

Just Born produces enough MIKE AND IKE® and HOT TAMALES® candy pieces each year that if you lined up each piece end-to-end, they would reach around the earth 2.5 times! The HOT TAMALES® chewy cinnamon flavored candy brand was introduced in the 1950s.

It takes 3-4 days to create a box of HOT TAMALES® brand candies.

Each chewy HOT TAMALES® candy piece has only 7.5 calories and 0 grams of fat.

According to the HOT TAMALES® Report on What is Hot in America…

• Angelina Jolie, Halle Berry, and Jennifer Aniston are the hottest female celebrities.
• Brad Pitt, Jamie Foxx, Matthew McConaughey are the hottest male celebrities.
• The Osbourne, Douglas, and Hilton families are the hottest celebrity clans.
• Bill Clinton, President Bush, and Arnold Schwarzenegger are the hottest politicians.
• Americans ‘Hot Buttons’ include stupid people, bad drivers, and bills.
• For complete survey results contact us!

PEANUT CHEWS® were first sold in and around Philadelphia. The brand’s loyal following was built by word-of-mouth and its fan base spread to New York, Baltimore, and Washington, D.C.

PEANUT CHEWS® were developed during World War I and used by the U.S. Military as a ration bar. The high energy, high protein recipe and unique taste made it popular with the troops.

In the 1930’s, the PEANUT CHEWS® bar size was reduced to bite-size pieces, in order to make consumption easier.

Also in the 1930’s, PEANUT CHEWS® began selling the bite-size pieces in movie theaters.

88,000 pounds of fresh, whole peanuts are delivered weekly to the PEANUT CHEWS® facility, which is still in Philadelphia.

Enough PEANUT CHEWS® candy pieces are produced each day that if you lined them up end to end, they would reach 80 miles.

PEANUT CHEWS® is the Official Candy for the Dew Action Sports Tour® (www.dewactionsportstour.com)

Celebrity PEANUT CHEWS® fans include Al Roker, Bruce Willis, Barbra Streisand , and Jon Bon Jovi .

Just Born sells its candies in over 50 countries.