Current Press Releases | 2007 | 2006 |

Contact:

Milena DeLuca	Ellie Deardorff
609.921.1695	609.279.0977
mdeluca@justborn.com	edeardorff@justborn.com

SPOOKY STUFF

Just Born produces enough PEEPS® Brand Marshmallow Candies a year to circle the Earth twice.

• It would take approximately 9,000 vertical PEEPS® to equal the height of the tallest building in the world, Taipei 101 in Taiwan.
• It would take approximately 8,000 vertical PEEPS® to equal the height of the tallest building in North America, the Sears Tower in Chicago.

In 1953, it took 27 hours to create one PEEPS® Chick. Today, it takes six minutes.

People like to do curious things with PEEPS®— decorate their homes, create artwork and jewelry, eat them fresh or age them to perfection, microwave them, freeze them, roast them, and use them as a pizza topping.

PEEPS® are always in season! Just Born manufactures seasonal PEEPS® shapes and colors for Valentine's Day, Easter, Halloween, & Christmas. Our new green Easter Chicks have even become a hit as a St. Patrick's Day treat.

Celebrity PEEPS® fans include Diane Sawyer, Emeril Lagasse, and Ellen DeGeneres.

According to the 2007 PEEPS® Celebrity Survey…

• PEEPS® Chicks are the coolest PEEPS® shape.
• Jessica Simpson, Oprah, Ellen, and Rosie are the female celebrities most resembling PEEPS®.
• Will Ferrell, Johnny Depp, Jamie Foxx, and Justin Timberlake are the male celebrities most resembling PEEPS®.
• President Bush, Britney Spears, Donald Trump, and Hillary Clinton are most in need of PEEPS®.
• For complete survey results contact us!

MIKE AND IKE® Brand Original Fruits were introduced in 1940.

Theories about the origin of the MIKE AND IKE® Brand name include a company-wide contest, a vaudeville song titled "Mike and Ike" and the "IKE"; Eisenhower era.

Each chewy candy has only 6.5 calories, 0 grams of fat and is gluten-free.

MIKE AND IKE® Brand Candies are made completely in the U.S.A. by Just Born, Inc., headquartered in Bethlehem, PA.

MIKE AND IKE® Brand Candies are Kosher.

Celebrity MIKE AND IKE® fans include Jimmy Fallon, Will Smith, and Steven Spielberg.

Just Born produces enough MIKE AND IKE® and HOT TAMALES® candy pieces each year that if you placed each piece end-to-end, they would stretch over 47,000 miles circling the Earth almost twice!

The HOT TAMALES® Brand chewy cinnamon flavored candy was introduced in the 1950s.

Each chewy HOT TAMALES® candy piece has only 7.5 calories, 0 grams of fat and is gluten-free.

In 2007 the HOT TAMALES® Brand introduced its cooler extreme, HOT TAMALES® ICE™ chewy mint-flavored candies.

PEANUT CHEWS® brand candies were first sold in and around Philadelphia. The brand's loyal following was built by word-of-mouth and its fan base spread to New York, Baltimore, and Washington, D.C.

PEANUT CHEWS® were developed during World War I and used by the U.S. Military as a ration bar. The high energy, high protein recipe and unique taste made it popular with the troops.

In the 1930's, the PEANUT CHEWS® bar size was reduced to bite-size pieces, in order to make it easier to eat.

Also in the 1930's, PEANUT CHEWS® began selling the bite-size pieces in movie theaters.

55,000 pounds of fresh, whole peanuts are delivered weekly to the PEANUT CHEWS® plant, which is still located in Philadelphia.

PEANUT CHEWS® is the Official Candy Sponsor for the Philadelphia Phillies.

Celebrity PEANUT CHEWS® fans include Al Roker, Bruce Willis, Barbra Streisand, and Jon Bon Jovi.

Just Born sells its candies in over 50 countries.