Current Press Releases | 2007 | 2006 |

Kathy Bassininski Joins Just Born, Inc. As Brand Director

Bethlehem, Pa. - November 15, 2006 - Just Born, Inc., the well-known quality confectionery manufacturer is pleased to announce that Kathy Bassininski has joined the company as the new Brand Director for PEEPS®, MIKE AND IKE®, HOT TAMALES®, and PEANUT CHEWS® candies.

Bassininski reports to Matt Petronio, Vice President of the Customer and Brand Development Division. Bassininski is responsible for leading all Just Born sugar and chocolate brands to efficiently deliver annual volume and profit goals. She will also develop and deliver annual brand plans consistent with short and long-range strategies.

Matt Petronio commented, "We welcome Kathy's in-depth experience in both the candy and snack food sectors. She has quickly embraced Just Born's brands and teams. Just Born has experienced significant growth in recent years, finding itself at a stage where Kathy's knowledge will be vital to our continued progress."

Prior to joining Just Born, Bassininski held numerous positions with The Hershey Company, most recently as Senior Business Director-Nut Platforms. Before that, she held marketing positions at Fastcorp, Inc., Morris Township, NJ; Frito-Lay, Texas; and M&M Mars. Hackettstown, NJ.

Bassininski received a BA in Business Administration from Centenary College, Hackettstown, NJ. She and her family relocated to the Lehigh Valley from the Harrisburg area.

About Just Born, Inc.

Just Born, Inc., is a privately-owned company founded in 1923 and located in Bethlehem, PA. The company employs over 560 associates and markets its candy in over 50 countries. For more information, please visit www.justborn.com, www.marshmallowpeeps.com, www.mikeandike.com, www.peanutchews.com or www.hottamales.com.