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Milena DeLuca	Ellie Deardorff
609.921.1695	609.279.0977
mdeluca@justborn.com	edeardorff@justborn.com

MIKE AND IKE® Tropical Typhoon™ Now With New Island Flavors

Bethlehem, PA, Spring 2008—Just Born, Inc. the maker of MIKE AND IKE® Brand Candies is excited to announce the addition of new flavors to the Tropical Typhoon™ variety.  New MIKE AND IKE® Tropical Typhoon™ candies are designed to tantalize consumers with new great tasting tropical fruit flavors.  The NEW five flavor mix includes Caribbean Punch, Mango, Kiwi Banana, Strawberry Banana, and Paradise Punch.  These candies will be available in January 2008.

Donald Houston, Brand Manager of the MIKE AND IKE® Brand commented, “We are excited about the new “truly tropical” flavors we created for the refresh of the MIKE AND IKE® Tropical Typhoon™ variety.   Each Caribbean inspired fruit flavor is formulated to remind the senses of refreshing tropical tastes.  We listened to our consumers and we are confident that they will love the new tropical MIKE AND IKE® candy flavor mix.”

These juicy MIKE AND IKE® Tropical Typhoon™ fruit flavored chewy pieces will be available in a variety of sizes.  Suggested retail prices range from $.25 to $1.59 depending on the size of the package.

The MIKE AND IKE® Brand was introduced in 1940.  All MIKE AND IKE® Brand Candies are kosher and gluten free.

Just Born, Inc.