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Current Press Releases | 2007 | 2006 | Contact:
MIKE AND IKE® Re-launches ZOURS® Sour Fruit Flavored Candy Bethlehem, PA, Spring 2008—Just Born, Inc. the maker of MIKE AND IKE® Brand Candies is excited to announce that ZOURS® has joined the MIKE AND IKE® Brand family. The New MIKE AND IKE® ZOURS® mix includes an additional fifth flavor to add even more intense sour fruit flavor. The New five flavor mix includes Sour Cherry, Sour Lemon, Sour Green Apple, Sour Watermelon and Sour Blue Raspberry. These candies will be available in January 2008. Kara Borneman, Assistant Brand Manager of the MIKE AND IKE® Brand commented, “We are pleased to broaden the MIKE AND IKE® Brand to include a sour fruit flavored variety. ZOURS® candies have always had a dedicated fan base since being introduced in 1999 and will attract new consumers with its eye catching packaging. In addition to the new flavor variety, the product is being re-launched in yellow swirled packaging with metallic accents.” The MIKE AND IKE® Brand was introduced in 1940. MIKE AND IKE® ZOURS® are gluten free and kosher. Just Born, Inc. Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born makes PEEPS® Marshmallow Candies, MIKE AND IKE® Chewy Fruit Flavored Candies, HOT TAMALES® Chewy Cinnamon and Mint Flavored Candies, TEENEE BEANEE® Jellybeans, and PEANUT CHEWS® Brand Candies, made in Philadelphia. The company employs over 560 associates and markets its candy in over 50 countries.
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