Current Press Releases | 2007 | 2006 |

Contact:

Milena DeLuca	Ellie Deardorff
609.921.1695	609.279.0977
mdeluca@justborn.com	edeardorff@justborn.com

MIKE AND IKE®, HOT TAMALES® and PEANUT CHEWS® Candy Brand FUN FACTS

• MIKE AND IKE® Brand Original Fruits were introduced in 1940.
• Theories about the origin of the MIKE AND IKE® Brand name include a company-wide contest, a vaudeville song titled “Mike and Ike” and the “IKE” Eisenhower era.
• Each MIKE AND IKE® chewy candy has only 8 calories and 0 grams of fat.
• Celebrity MIKE AND IKE® fans include Jimmy Fallon, Will Smith, Paul Rudd, Brooke Shields and Steven Spielberg.
• The HOT TAMALES® Brand chewy cinnamon flavored candy was introduced in the 1950s.
• Each chewy HOT TAMALES® candy piece has only 7.3 calories and 0 grams of fat.
• In 2007 the HOT TAMALES® Brand introduced its cooler extreme, HOT TAMALES® ICE™ chewy mint-flavored candies.
  Celebrity HOT TAMALES® fans include Madonna, Lindsay Lohan, Marcia Cross, Julianne Moore and Lara Flynn Boyle.
• PEANUT CHEWS® were developed during World War I and used by the U.S. Military as a ration bar.  The high energy, high protein recipe and unique taste made it popular with the troops.
• PEANUT CHEWS® Brand candies were first sold in and around Philadelphia.  The brand’s loyal following was built by word-of-mouth and its fan base spread to New York, Baltimore, and Washington, D.C.
• In the 1930’s, the PEANUT CHEWS® bar size was reduced to bite-size pieces, in order to make it easier to eat. 
• Also in the 1930’s, PEANUT CHEWS® began selling the bite-size pieces in movie theaters.
• PEANUT CHEWS® is the Official Candy Sponsor for the Philadelphia Phillies.
• Celebrity PEANUT CHEWS® fans include Al Roker, Bruce Willis, Barbra Streisand, and Jon Bon Jovi.
• MIKE AND IKE®, HOT TAMALES® and PEANUT CHEWS® Brand Candies are kosher.  MIKE AND IKE® and HOT TAMALES® are also gluten free.
• MIKE AND IKE® and HOT TAMALES® are made completely in the U.S.A. by Just Born, Inc., headquartered in Bethlehem, PA.
• PEANUT CHEWS® are made completely in the U.S.A. by Just Born, Inc., in its Philadelphia facility.

Just Born sells its candies in over 50 countries.