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Milena DeLuca	Ellie Deardorff
609.921.1695	609.279.0977
mdeluca@justborn.com	edeardorff@justborn.com

The MIKE AND IKE® Brand Partners With Alex’s Lemonade Stand Foundation

Bethlehem, PA, Spring 2008—Just Born, Inc. recently announced that the winner of its MIKE AND IKE® “Mix Master” consumer contest is MIKE AND IKE® Lemonade Blends.  The contest generated over 140,000 on-line votes.  Adding to the celebration, the MIKE AND IKE® Brand also announced a new partnership with Alex’s Lemonade Stand Foundation. The MIKE AND IKE® Brand will make a minimum donation of $100,000 per year to this foundation to assist in their fight to cure childhood cancer.

Kathy Bassininski, Vice President of Brand Development & Corporate Services, commented, “Just Born is honored and excited to partner with the Alex’s Lemonade Stand Foundation.  We believe in developing relationships with organizations that help us fulfill the social responsibilities we have to the people and communities that we live and work in.  Alexandra Scott set an example for all of us and we would like to help continue her vision by teaming up with ALSF. Our new delicious MIKE AND IKE® Lemonade Blends variety will be sure to sweeten the success of the important endeavors of ALSF.”

Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation is a unique foundation that grew from a young cancer patient’s front yard lemonade stand to a nationwide fundraising movement to find a cure for childhood cancer.  Since Alexandra “Alex” Scott (1996 - 2004) set up her first lemonade stand at the age of 4, millions of dollars have been raised towards fulfilling her dream of finding a cure for all children with cancer.  For more information about setting up a stand or donating visit  www.alexslemonade.org.

Just Born, Inc. and MIKE AND IKE®
MIKE AND IKE® Lemonade Blends candy is a five flavor mix offering refreshing Lemonade, Raspberry Lemonade, Strawberry Lemonade, Lime lemonade, and Tangerine Lemonade flavors.  The MIKE AND IKE® Lemonade Blends variety will be on store shelves next spring. The MIKE AND IKE® Brand was introduced in 1940.  All MIKE AND IKE® Brand Candies are kosher and gluten free.

Just Born, Inc.
Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA.  Just Born makes PEEPS® Marshmallow Candies, MIKE AND IKE® Chewy Fruit Flavored Candies, HOT TAMALES® Chewy Cinnamon and Mint Flavored Candies, TEENEE BEANEE® Jellybeans, and PEANUT CHEWS® Brand Candies, made in Philadelphia.  The company employs over 560 associates and markets its candy in over 50 countries.

For more information, visit www.mikeandike.com or www.alexslemonade.org.  Images available upon request.