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A New Shape To Celebrate Spring… Introducing PEEPS® Tulips

Bethlehem, PA, Spring 2008– Leading candy maker Just Born, Inc. announces its newest Spring treat, PEEPS® Brand Marshmallow Yellow Tulips.  PEEPS® Yellow Tulips will burst into Spring, delivering the first new Spring shape since 1999. The PEEPS® line-up for Spring includes the iconic PEEPS® Chicks, PEEPS® Bunnies, and PEEPS® Eggs in a variety of flavors, colors, and sizes.  According to IRI, PEEPS® Brand Candies continue to be the #1 non-chocolate brand at Easter. *

Kathy Bassininski, Vice President of Brand Development & Corporate Services commented, “PEEPS® Marshmallow Candies are the only branded items that consumers identify as a “must have” for their Easter Baskets**.  Additionally, 30% of our consumers use PEEPS® shapes for crafting and decorating. ** Our new PEEPS® Yellow Tulips will provide great variety for all Spring activities.”

PEEPS® Tulips are available in 9-ct and 3-ct packages, with Suggested Retail Prices (SRP) of $1.19 and $.59 respectively.  Both are shipped in a 24-ct Display Ready Case (DRC).

Other specialty PEEPS® available this spring include: Sugar-Free Yellow Chicks, Cocoa-Flavored Bunnies, Orange Creme Eggs, Easter Decorating Kits, and the Yellow Chick inside a Milk Chocolate Egg.

Click here to see PR Newswire article about new PEEPS® Yellow Tulips.

Recipes and more information can be found at www.marshmallowpeeps.com.

Just Born, Inc.
Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born makes PEEPS® Marshmallow Candies, MIKE AND IKE® Chewy Fruit Flavored Candies, HOT TAMALES® Chewy Cinnamon and Mint Flavored Candies, ZOURS® Chewy Sour Candies, TEENEE BEANEE® Jellybeans, and PEANUT CHEWS® Brand Candies, made in Philadelphia.  The company employs over 560 associates and markets its candy in over 50 countries. 

Source:  *IRI Easter Dollar Sales, 12 weeks ending April 22, 2007