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Current Press Releases | 2007 | 2006 |
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A New Shape To Celebrate Spring… Introducing PEEPS® Tulips Bethlehem, PA, Spring 2008– Leading candy maker Just Born, Inc. announces its newest Spring treat, PEEPS® Brand Marshmallow Yellow Tulips. PEEPS® Yellow Tulips will burst into Spring, delivering the first new Spring shape since 1999. The PEEPS® line-up for Spring includes the iconic PEEPS® Chicks, PEEPS® Bunnies, and PEEPS® Eggs in a variety of flavors, colors, and sizes. According to IRI, PEEPS® Brand Candies continue to be the #1 non-chocolate brand at Easter. * Kathy Bassininski, Vice President of Brand Development & Corporate Services commented, “PEEPS® Marshmallow Candies are the only branded items that consumers identify as a “must have” for their Easter Baskets**. Additionally, 30% of our consumers use PEEPS® shapes for crafting and decorating. ** Our new PEEPS® Yellow Tulips will provide great variety for all Spring activities.” PEEPS® Tulips are available in 9-ct and 3-ct packages, with Suggested Retail Prices (SRP) of $1.19 and $.59 respectively. Both are shipped in a 24-ct Display Ready Case (DRC). Other specialty PEEPS® available this spring include: Sugar-Free Yellow Chicks, Cocoa-Flavored Bunnies, Orange Creme Eggs, Easter Decorating Kits, and the Yellow Chick inside a Milk Chocolate Egg. Click here to see PR Newswire article about new PEEPS® Yellow Tulips. Recipes and more information can be found at www.marshmallowpeeps.com. Just Born, Inc. Source: *IRI Easter Dollar Sales, 12 weeks ending April 22, 2007 ** 2006 MSI Awareness & Usage Study August, 2006.
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