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Ellie Deardorff	Milena DeLuca
609.279.0977	609.921.1695
edeardorff@justborn.com	mdeluca@justborn.com

PEEPS® Brand Marshmallow Candies Offer Prize Packages to Media Hosting PEEPS® Art Contests for Easter 2008

Bethlehem, PA - December 10, 2007 - Just Born, Inc. maker of PEEPS® Brand Marshmallow Candies, is adding to the fun for PEEPS® Diorama Contests hosted by media outlets nationwide next spring.  These media-hosted contests are part of a growing consumer trend of creating with PEEPS®, not just eating them.  The PEEPS® Brand Team will offer media outlets free PEEPS® Brand Prize Packages for their First and Second Place winners. 

click on diorama to see enlargement

The First Place prize will be a Just Born gift box which will include a: PEEPS® Brand T-shirt, the new book Peeps: Recipes and Crafts to Make with Your Favorite Marshmallow, a PEEPS® Brand Pen, a PEEPS® Brand Hat and of course PEEPS® Brand candy.  The Second Place prize will be a Just Born gift Box filled with PEEPS®, MIKE AND IKE®, HOT TAMALES® and PEANUT CHEWS® Brand Candies.   

Just Born will provide these prizes to the first 30 media outlets which contact the company.  Each media outlet must be the first in its region to sign up.  See contact details below.

Kathy Bassininski, Vice President of Brand Development and Corporate Services at Just Born, commented, “We know from our 90,000 official PEEPS® Fan Club Members and consumer input, that our “PEEPLE” are creative.  Seeing fans channel their talents into these contests is great fun and we are pleased to offer prizes to reward their great efforts!”

Once winners are determined by judges at each media outlet, Just Born will mail these gift boxes directly to the winners at no cost to the media sponsor.  

There are many other ways in which Just Born will support these art contests, for instance, by mentioning the media outlet’s contest in PEEPS® news releases and posting links to that outlet’s site on www.marshmallowpeeps.com.

Just Born, Inc.
Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born makes PEEPS® Marshmallow Candies, MIKE AND IKE® Chewy Fruit Flavored Candies, HOT TAMALES® Chewy Cinnamon and Mint Flavored Candies, ZOURS® Chewy Sour Candies, TEENEE BEANEE® Jellybeans, and PEANUT CHEWS® Brand Candies, made in Philadelphia.  The company employs over 560 associates and markets its candy in over 50 countries.