Current Press Releases | 2007 | 2006 |

Contact:

Milena DeLuca

609.921.1695

mdeluca@justborn.com

Chris Schneeweiss Joins Just Born

BETHLEHEM, PA, December 10, 2007 – Just Born, Inc., a leading candy manufacturer, today announced that Chris Schneeweiss has joined the company in the Brand Development and Corporate Services Division as Brand Manager for PEEPS®, Seasonal Brands, and Jelly Beans.

Schneeweiss is responsible for developing and implementing business plans for all PEEPS® and Seasonal Brands. In addition, his responsibilities will include developing and executing profitable marketing programs and managing day-to-day brand activity. Schneeweiss reports to Kathy Bassininski, Vice President of Brand Development and Corporate Services.

Bassininski commented, “We welcome Chris to the Just Born family. His extensive experience will be an asset to PEEPS® and Seasonal Brands. Our goal continues to be building our brands profitably by exceeding consumer and customer expectations. We are confident that Chris will bring valuable new perspectives to our business. ”

Schneeweiss began his career in Sales with Nabisco Brands and then spent over sixteen years with Hershey Foods in Brand Management. Prior to leaving Hershey, Schneeweiss was the Marketing Manager of the Grocery Products Group responsible for Baking Chips, Mounds Coconut, Baking Chocolate, Cocoa, Syrup, Milk Mix, Toppings, Reese’s Peanut Butter, and Hot Cocoa.

Schneeweiss received his Bachelor of Science in Marketing from the University of Maryland in 1979. He later received his Masters in Business Administration from Boston College Graduate School of Management in 1985. Schneeweiss and his family have recently relocated to Bethlehem from Concord, MA.

Just Born, Inc.
Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born makes PEEPS® Marshmallow Candies, MIKE AND IKE® Chewy Fruit Flavored Candies, HOT TAMALES® Chewy Cinnamon and Mint Flavored Candies, ZOURS® Chewy Sour Candies, TEENEE BEANEE® Jellybeans, and PEANUT CHEWS® Brand Candies, made in Philadelphia.  The company employs over 560 associates and markets its candy in over 50 countries.