Current Press Releases | 2007 | 2006 |

PEEPS® and MIKE AND IKE® BUILD A SWEET HOUSE THIS HOLIDAY SEASON

Bethlehem, PA - Holiday 2006 - Just Born's PEEPS® Marshmallow brand candies and MIKE AND IKE® brand candies suggest a range of holiday projects this season. So whether dressing up one's hot chocolate with PEEPS® or creating a dream PEEPS® house the possibilities are endless! (click on accompanying photos to see enlargements).

Joe Villiano, Just Born Brand Manager for Seasonal Brands, commented, "Overwhelming feedback from our 65,000+ PEEPS® Fan Club members indicates that our PEEPS® and MIKE AND IKE® seasonal products are not only consumed, but are enjoyed through an array of other uses, such as seasonal decorating and crafts."

PEEPS® also offers a 6-ct. Tree Decorating Kit that is perfect for parents and kids. Each PEEPS® Tree Decorating Kit is packed with either red, yellow, or white Cake MateT gel to customize each marshmallow tree. The PEEPS® Tree Decorating Kit has an SRP of $1.99.

Other PEEPS® items include 9-ct. and 3-ct. packages of Trees or Snowmen and 6-ct. packages of cookie flavored Cutouts. These holiday PEEPS® have an SRP range of $.50 -.99.

Perfect as stocking stuffers, MIKE AND IKE® Holiday Candy Cards contain MIKE AND IKE® Original Fruits and include a special "to" and "from" space inside. Four .5 oz. pouches of MIKE AND IKE® are packed inside a festive holiday card-style box with catchy "you light up my holidays" graphics on the front. Packed in 12 ct. cartons, MIKE AND IKE® Holiday Candy Cards have an SRP of $0.99.

About Just Born, Inc.: Just Born, Inc., a privately-owned company founded in 1923 and located in Bethlehem, PA, also manufactures TEENEE BEANEE® Gourmet Jelly Beans. The company, which employs over 600 associates, markets its candy in over 50 countries.

Visit “marshmallowpeeps.com”, “hottamales.com”, “mikeandike.com”, justborn.com” or peanutchews.com for more information.