Bethlehem, PA, July X, 2009 – Just Born, Inc. is pleased to announce that Bob Zender has joined the company as Assistant Brand Manager. 

In this position, Zender will be responsible for developing and implementing marketing plans to accelerate the growth and market share of the PEANUT CHEWS® and HOT TAMALES® Brands.  He will report to Brian Bachrach, Senior Brand Manager.

Zender brings 20 years of food industry experience with the Clemens Food Group where he most recently served as the Marketing Manager for the Hatfield Quality Meats brand.

Zender is a graduate of Cedarville University in Ohio, where he earned a B.A. degree in Business Administration, Marketing Major.

He currently resides in Harleysville, Pennsylvania with his wife and children.

Just Born, Inc.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS^®, HOT TAMALES^®, MIKE AND IKE^®, MIKE AND IKE^® ZOURS^® and TEENEE BEANEE^® Brand Candies. PEANUT CHEWS^® Brand Candies are produced in Philadelphia, PA. Just Born employs over 475 associates and markets its candy in over 45 countries. All Just Born candies are made in the U.S.A. 

Contact

Ellie Deardorff, edeardorff@justborn.com, 609.279.0977

Milena DeLuca, mdeLuca@justborn.com, 609.921.1695