Bethlehem, PA, March 15, 2010 –Back by popular demand, PEANUT CHEWS^® Brand Candy is launching its 2010 PEANUT CHEWS^® Chews Your Adventure^® Photo Contest for its most daring, athletic and funny fans. This web-based contest is being hosted now on www.peanutchews.com and running through September 2, 2010.

 The PEANUT CHEWS^® Brand is challenging its fans to submit photos of themselves and their favorite PEANUT CHEWS^® candy.  Photos should show their funniest or coolest moment or capture them participating in their favorite sport or adventure.  Site visitors can then submit their comments on the photos and vote to choose their favorites.

 The PEANUT CHEWS^® Chews Your Adventure^® contest will award a Grand Prize Winner $2,000 to put toward an adventure that they ‘chews’.  Nine First Prize Winners will receive $100 gift cards for a little adventure of their own.  Of course, every winner will receive a gift pack stocked with delicious PEANUT CHEWS^® candies to take along on the adventure!

 Fans will also hear and read about the contest through radio advertising, social media messaging, package advertising, and various product sampling events in markets where PEANUT CHEWS^® are sold.  Wherever the news is heard, the message will direct people to www.peanutchews.com to begin their adventures!

 PEANUT CHEWS^® candies are known for their delicious chewy, chocolatey bite-sized pieces loaded with crunchy roasted peanuts.   PEANUT CHEWS^® candies were introduced in 1917 during World War I and used by the U.S. Military as a ration bar.  The high energy, high protein recipe and unique taste made it popular with the troops and have helped it remain popular today. 

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS^®, HOT TAMALES^®, MIKE AND IKE^®, MIKE AND IKE^® ZOURS^® and TEENEE BEANEE^® Brand Candies. PEANUT CHEWS^® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A. 

PEANUT CHEWS^® candies are kosher and gluten free.  For more information, please visit the new www.peanutchews.com.

Contacts:        Milena DeLuca, mdeluca@justborn.com, 609.921.1695

                          Ellie Deardorff, edeardorff@justborn.com, 609.279.0977