PEEPS® ALERT: CHOCOLATE COVERED PEEPS® ARE JUST BORN! - 01/25/2010
Bethlehem, PA. Easter 2010 – MAKE WAY this spring, for a NEW generation of PEEPS® - PEEPS® Chocolate Covered Marshmallow Chicks. For the first time, Just Born introduces its iconic PEEPS® Chick shape, covered in delicious chocolate. These NEW PEEPS® Chocolate Covered Chicks are available in creamy milk chocolate and rich dark chocolate and are wrapped in conveniently sized 1.0oz. single-serve packages. They will be available at your favorite stores.
Chris Schneeweiss, Brand Manager for PEEPS® Brand Marshmallow Candies, commented, “We are really excited about this new offering. We chose the Chick shape because it is a popular Easter icon that everyone loves. We wanted to appeal to all taste buds, so we are offering this item in both milk and dark chocolate. These PEEPS® will please loyal fans and entice newcomers, perhaps becoming our biggest hit ever."
Other Delectable News:
Just Born welcomes NEW PEEPS® Orange Marshmallow Bunnies into the growing PEEPS® family. PEEPS® Chicks and Bunnies are available in all of the season’s favorite colors: yellow, pink, blue, lavender, green and orange.
In addition and back by popular demand are the famous MIKE AND IKE® and HOT TAMALES® Jelly Beans. These offer jellybean fans a sweet or spicy way to enjoy a treat or fill a basket.
Just Born Easter Family
· NEW PEEPS® Chocolate Covered Marshmallow Chicks available in individually wrapped packages
· NEW Orange PEEPS® Marshmallow Bunnies available in a Take-Home packages.
· PEEPS® Chocolate Mousse Flavored Marshmallow Bunnies available in a Take-Home packages.
· PEEPS® Sugar-Free Yellow Chicks available in Count-Good packages.
· PEEPS® Chicks and Bunnies in wide array of shapes, colors and flavors.
· HOT TAMALES® Jelly Beans available in Cinnamon, Assorted Spice, and Licorice.
· MIKE AND IKE® Jelly Beans available in Assorted Fruit and Tangy Twister®.
For craft/recipe ideas or for more information about the PEEPS®, HOT TAMALES® and MIKE AND IKE® Brands, fans can visit www.marshmallowpeeps.com, www.hottamales.com, www.mikeandike.com or www.justborn.com
Just Born, Inc.
Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. Just Born employs just under 500 associates. All Just Born candies are made in the U.S.A.
Images and manufacturing footage of PEEPS® as well as Just Born’s other candy brands are available upon request
Contact
Milena DeLuca, 609.921.1695, mdeluca@justborn.com
Ellie Deardorff, 609.279.0977, edeardorff@justborn.com
