JORDIN SPARKS ANNOUNCES HER SUMMER HEADLINE TOUR, “THE BATTLEFIELD TOUR Presented by MIKE AND IKE®” - 05/03/2010
April 30, 2010, Los Angeles and Bethlehem, PA -- Following the success of her sophomore album release “Battlefield” and 2009 tour with the Jonas Brothers and Britney Spears, the unstoppable Jordin Sparks will launch her summer headlining tour beginning this June. Tickets for the “Jordin Sparks, The Battlefield Tour, Presented by MIKE AND IKE®”, are on sale now.
Her standout album “Battlefield” debuted in the Top 10 on Billboard’s Top 200 albums chart with her hit single of the same title, peaking at #6 on the Pop singles charts. Jordin’s tour will hit over 35 major theatres across the U.S., ending on July 18th.
The vivacious 20-year old has enjoyed some impressive company in the world of female Top 40 radio. On the heels of becoming the youngest American Idol winner in 2007, Jordin released her self-titled debut album and went on to sell over 1.6MM copies worldwide. “Jordin Sparks”, which earned U.S. platinum status, spawned three Top 5 Billboard Pop hit singles including “Tattoo”, “No Air” and “One Step At A Time”. Cumulatively, these popular singles have sold almost 9MM downloads and ringtones.
MIKE AND IKE® Brand Candies is pleased to mark the second year of its exclusive partnership with Jordin Sparks. MIKE AND IKE® along with its charitable partner Alex’s Lemonade Stand Foundation for Childhood Cancer™ (ALSF) will once again join Sparks to present a custom branded experience including a tour vehicle, a green screen photo booth where fans get a free virtual photo with Jordin and samples of their favorite MIKE AND IKE® fruit flavored candies to take home.
Donald Houston, Senior Brand Manager for MIKE AND IKE® commented, “We are looking forward to continuing this special and exclusive partnership with Jordin Sparks. In addition to being an extremely talented artist, Jordin is a longtime MIKE AND IKE® fan. Through her tour last summer, Jordin was able to generate tremendous awareness and excitement for MIKE AND IKE® and ALSF. MIKE AND IKE® fans are very honored to have her involved with their favorite candy brand!”
New this summer, MIKE AND IKE® and Jordin Sparks will be giving away concert tickets via radio stations in select U.S. markets. At concert events, fans will engage with MIKE AND IKE® Tour Ambassadors, learning about Sparks' support for ALSF, a charity which MIKE AND IKE® has been supporting with donations through its LEMONADE BLENDS® variety for over two years.
Exclusive Jordin Sparks content and promotions will be available on mikeandike.com. MIKE AND IKE® will also continue to share exclusive content on its facebook page and via twitter.
Jordin Sparks: Sparks came onto the music scene as the youngest American Idol winner at age 17. Today, she is a successful, respected pop singer/songwriter signed to 19 Recordings/Jive Records. Not only has she been nominated for a Grammy Award, but she is the winner of numerous others including American Music, People’s Choice, Teen Choice and BET awards.
Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
Alex’s Lemonade Stand Foundation emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $25 million towards fulfilling Alex’s dream of finding a cure, funding over 100 research projects nationally. For more information visit www.AlexsLemonade.org
For more information, visit www.jordinsparks.com and www.mikeandike.com.
Tour Dates
June 2 Philadelphia, PA
June 3 Sayreville, NJ
June 4 Clifton Park, NY
June 8 Greensburg, PA
June 10 New York, NY
June 11 Hampton, NH
June 12 Hartford, CT
June 13 Boston, MA
June 15 Cincinnati, OH
June 16 Detroit, OH
June 17 Cleveland, OH
June 19 Norfolk, VA
June 20 Charlotte, NC
June 22 Fort Lauderdale, FL
June 23 Orlando, FL
June 28 Houston, TX
June 29 Dallas, TX
July 1 Tempe, AZ
July 2 Anaheim, CA
July 3 Reno, NV
July 5 Seattle, WA
July 6 Portland, OR
July 8 San Diego, CA
July 9 Los Angeles, CA
July 10 San Francisco, CA
July 12 Denver, CO
July 14 Kansas City, MO
July 16 Minneapolis, MN
July 17 Chicago, IL
July 18 St. Louis, MO
