News & Media

Home | News & Media | News Detail
PEEPS® Fuel Creativity Across America Through Diorama Contests
Wednesday, March 4, 2015

Bethlehem, PA. — March 2015 — From New York to Minnesota, marshmallow fans are gathering together to recreate pop-culture scenarios and historic moments out of PEEPS®, just in time for spring. Just Born Quality Confections, the makers of PEEPS® marshmallow candy, will continue its annual tradition of supporting various PEEPS® diorama and art contests by sharing creations online and providing prizes to winners.

PEEPS & COMPANY®, the retail arm of Just Born Quality Confections, will be compiling PEEPSONALITY® prize packages to award the winners of select diorama contests and to congratulate these creative individuals on their unique expressions of PEEPSONALITY®. The PEEPS® brand, whose iconic chicks and bunnies have grown in popularity for uses alternative to eating, like crafting, recognizes the hard work and always impressive creativity that contestants bring forward each year.

“Our fans incorporate PEEPS® into family traditions year after year and we applaud the creativity and artistic expression of those that enter the many diorama contests,” said Noelle Porcoro, Senior Brand Manager of PEEPS®. “We are thrilled to recognize and award these talented winners with fun prizes from our PEEPS & COMPANY® retail stores so they can express their PEEPSONALITY® in many ways year round.”

In 2014, fans found inspiration for their dioramas in many different places, some looked to the entertainment industry, such as award shows, and recreated pop-culture phenomena like the famous “selfie” seen around the world. Other fans were inspired to restage their favorite movie scenes or historical events, such as Martin Luther King’s “I Have a Dream” speech. Some dedicated PEEPS® fans went above and beyond, spending months planning and creating large sculptures with PEEPS®, resembling life sized-animals, fashion accessories or abstract works of art – the possibilities were endless.

Numerous media outlets and art organizations host PEEPS®-inspired contests each year, so this spring be sure to check out the creativity from organizations including: The Washington Post, The Pioneer Press, The Denver Post and The Carroll County Arts Council. A full listing of this year’s diorama and art contests can be found at www.marshmallowpeeps.com, along with delicious recipe ideas and fun craft inspirations.

 

About Just Born Quality Confections

Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand candies. GOLDENBERG'S® PEANUT CHEWS® Brand candies are produced in Philadelphia, PA. In 2015, theMIKE AND IKE® Brand celebrates its 75th Anniversary, while the HOT TAMALES® Brandcelebrates its 65th anniversary. All Just Born candies are made in the U.S.A. 
 


Media Contact:
Rena Odette
Coyne PR
973-588-2000
rodette@coynepr.com