News & Media
Philadelphia, PA (January 14, 2015) – GOLDENBERG'S® PEANUT CHEWS® (GPC) is celebrating Valentine’s Day for an entire month with the I “HEART” PEANUT CHEWS® campaign beginning on Thursday, January 15, 2015 and ending on Saturday, February 14, 2015. They are searching for the greatest PEANUT CHEWS® love stories, both in person, and online.
“Goldie”, the 1967 VW Microbus with an old school PEANUT CHEWS® design, will be driven around town seeking passionate GPC fans to share their fondest, funniest or most sentimental PEANUT CHEWS® memory. They will have a chance to tell their story from inside Goldie (to keep warm) or outside. Fans can also tag PEANUT CHEWS® to videos, photos and comments posted to their own social media pages, or go to facebook.com/PeanutChewsCandy to print product coupons while supplies last! Additionally, new GPC Bites will be sold directly from Goldie with all proceeds donated to Liberty USO to support our troops.
Kicking off the campaign are video memories and stories by Philadelphia notables like long-time PEANUT CHEWS® fan Ron Jaworski, and Liberty USOPresident, Joe Brooks. Philadelphia area fans can find Goldie to record their own memories at locations and dates to be posted on the brand’s social media pages. Locations will include retailers and other popular locations around the city, such as the Betsy Ross House, Independence Mall, Rittenhouse Square and more. Fans are encouraged to post their local sightings of Goldie on social media at #CHEWSspotting.
About GOLDENBERG’S® PEANUT CHEWS®:
Goldenberg Candy Company is a division of Just Born Quality Confections, the makers of PEEPS®, MIKE AND IKE® and HOT TAMALES®. Just Born bought the company in 2003, and has continued the delicious candy making tradition started by the Goldenberg family almost a century ago. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are still manufactured in Philadelphia, USA, as they have been since 1917. The candy is kosher and gluten-free, and the Original Dark flavor is vegan-friendly. For more information, please visit www.peanutchews.com or Facebook at facebook.com/PeanutChewsCandy.
About Liberty USO:
Liberty USO lifts the spirits of America’s troops and their families that pass through Pennsylvania and South Jersey. We provide a touch of home through centers at airports and military bases in the region, and abroad, via innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops, local military families, wounded warriors, troops in transition and families of the fallen. Liberty USO is a private, non-profit organization, not a government agency. Our programs and services are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff. For more information, please visit www.libertyuso.org or Facebook at facebook.com/LibertyUSO.
Sharla Feldscher Public Relations, 215-627-0801
Hope Horwitz, ext. 102, firstname.lastname@example.org
Sharla Feldscher, ext. 101, email@example.com