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3…2…1… GET READY TO RING IN THE NEW YEAR WITH THE PEEPS® CHICK, ONLY AT PEEPSFEST®!
Friday, December 21, 2018

PEEPSFEST®, the annual two-day New Year’s Eve festival at the iconic SteelStacks in Bethlehem, PA, offers a celebration the entire family can enjoy. With family-friendly activities and the exciting PEEPS® Chick Drop, fans from all over the country have the chance to ring in the New Year with the Just Born family and friends. A giant illuminated PEEPS® Chick, weighing in at 400 pounds and standing tall at four feet and nine inches, will once again be dropped to ring in the New Year on Dec. 31 at 5:15 p.m.

What’s New: 
This year’s PEEPSFEST® brings new and exciting events for the entire family to participate in.

• The PEEPS® Chick rising ceremony – Dec. 30 at 5:15 p.m.: The new rising ceremony encourages families to come out to enjoy the fireworks and festivities without concern for larger crowds on New Year’s Eve
• PEEP This! PEEPS® Sculpture Competition: Locals will express their PEEPSONALITY® by creating sculptured masterpieces made with PEEPS®
• PEEPS® Helping Peeps Sweepstakes: For the first time ever, PEEPS® is partnering with The United Way of the Greater Lehigh Valley to kick off the PEEPS® Helping Peeps Sweepstakes, offering one lucky fan the chance to win a V.I.PEEPS® factory tour experience for four

Festival Favorites: 
PEEPSFEST® is happy to bring back festival favorites for returning fans as well.

• Mascot Dash & Kids Fun Run: Families can witness some of the Lehigh Valley’s beloved mascots face-off in some friendly competition
• PEEPSONALITY® Contest: don’t miss out, this contest encourages fans to show off their PEEP-tastic outfits for a fun prize!
• Other returning activities include the PEEPS® diorama competition at PBS, PEEPS® S’mores making, PEEPS® Olympics, and the Family Disco Lounge featuring live music, balloon art, inflatables and more ($9 for ages 17 and under, adults free)!
• Take your picture with the PEEPS® Chick Mascot and the PEEPSMOBILE®
Come for the activities and stay for the PEEPS® Chick Drop and fireworks show after a live performance from Rolie Polie Guacamole!

Where:
SteelStacks
101 Founders Way
Bethlehem
PA 18015

When:
December 30
- 10 a.m. to 4:30 p.m. – Family fun activities including Family Disco Lounge
- 10 a.m. to 5 p.m. – ArtsQuest Center- Fowler Blast Furnace Room feat. Musical performer Dave Fry and Magician Eddy Ray
- 10 a.m. to 5 p.m. – Ed Youtz, Woodturner: Handmade Spinning Tops for Kids
- 10 a.m. to 5 p.m. – Face Painting & Sand Art Treasure Bottle
- 10 a.m. to 5 p.m. – TryDye: Make Your Own Tie-Dye T-Shirt
- 10 a.m. to 5 p.m. – Make Your Own PEEPS® S’mores
- 10 a.m. to 1p.m. – DaVinci Science Center – Science Magic
- 12 p.m. – Mascot Dash & Kids Fun Run
- 4 p.m. – 4:45 p.m. – Jumpin’ Jamie
- 4:30 p.m. – Rolie Polie Guacamole performance
- 5:15 p.m. – The PEEPS® Chick Rising Ceremony

December 31
- 10 a.m. to 4:30 p.m. – Family fun activities including Family Disco Lounge
- 10 a.m. to 5 p.m. – ArtsQuest Center- Fowler Blast Furnace Room feat. Bubble Dad and Magician Eddy Ray
- 10 a.m. to 2 p.m. – DaVinci Science Center – GROSSOLOGY™
- 10 a.m. to 4:30 p.m. – Diorama Competition at PBS39
- 12:30 p.m. – PEEPSONALITY® Contest
- 1 p.m. – 5K event
- 2:30 p.m. – 5 p.m. – Wildlands Conservancy – Live Animal Presentations
- 4:30 p.m. – Rolie Polie Guacamole performance
- 5:15 p.m. – The PEEPS® Chick Drop and firework show

Please visit www.steelstacks.org/peepsfest for entire schedule

Available for Interview:
Meg Dowd
Corporate Affairs Specialist at Just Born

Inquiries regarding PEEPS® Helping Peeps Sweepstakes:
Matt Pye
Vice President Sales and Marketing at Just Born

Available for Photo Opportunity:
PEEPS® Chick

Sponsors: Just Born Quality Confections, PEEPS & Company®, ArtsQuest, PBS39, Balloon Works, WFMZ 69 News, Weis and Service Electric

Contact: Sara Semple, Coyne PR on behalf of Just Born, 973-588-2205 or ssemple@coynepr.com