News & Media Home | News & Media Our Latest News 05.13.26 Let the Easter Fun Begin! PEEPS® Unveils Its 2026 Lineup Media Contact: Julia Aronson Coyne PR 201-919-1423 jaronson@coynepr.com Let the Easter Fun Begin! PEEPS® Unveils Its 2026 Lineup The iconic Marshmallow brand is back with exciting new flavors and seasonal surprises Bethlehem, PA. – January 13, 2026 – Easter is about to get a whole lot sweeter! For […] Learn More > PEEPS® Brand Unveils 2026 Collaboration Lineup to Sweeten the Spring Season PEEPS® Brand Unveils 2026 Collaboration Lineup to Sweeten the Spring Season New and returning partners bring a fresh dose of fun to Easter baskets across the country Bethlehem, Pa., – March 3, 2026 – This Easter, the PEEPS® Brand is inviting fans to welcome the spring season in style with a fresh lineup of limited-edition […] Learn More > PEEPSFEST® 2025 Brings Sweet New Year’s Eve Traditions Back to Bethlehem Media Contact: Genevieve Gustafson Coyne PR 973-803-0738 ggustafson@coynepr.com PEEPSFEST® 2025 Brings Sweet New Year’s Eve Traditions Back to Bethlehem Ring in the New Year with family fun, live entertainment, and the iconic 400-Pound PEEPS® Chick Drop Bethlehem, PA. – December 10, 2025— The sweetest countdown of the year […] Learn More > Chewy, Fruity, and Totally Unstoppable: MIKE AND IKE® and HOT TAMALES® Join Forces with Marvel Studios’ “Thunderbolts*” Media Contact: Julia Aronson Coyne PR 201-919-1423 jaronson@coynepr.com Chewy, Fruity, and Totally Unstoppable: MIKE AND IKE® and HOT TAMALES® Join Forces with Marvel Studios’ “Thunderbolts*” The candy brands hit the road with a high-energy tour, impactful media campaign, and candy samples for a co-branded team-up that packs a punch! […] Learn More > HOT TAMALES® ANNOUNCES SIZZLING NEW PARTNERSHIP WITH UNIVERSAL PICTURES’ LIVE-ACTION ADAPTATION OF HOW TO TRAIN YOUR DRAGON Media Contact: Gen Gustafson Phone number: 973-803-0738 Email: ggustafson@coynepr.com HOT TAMALES® ANNOUNCES SIZZLING NEW PARTNERSHIP WITH UNIVERSAL PICTURES’ LIVE-ACTION ADAPTATION OF HOW TO TRAIN YOUR DRAGON HOT TAMALES® celebrates 75 fiery years with bold new partnership and sweepstakes ahead of the movie’s June 13, 2025 theatrical release Bethlehem, PA. – June 9, 2025 – […] Learn More > 05.05.26 HOT TAMALES® TURNS UP THE FLAVOR WITH NEW TROPICAL HEAT™ Three bold tropical flavors deliver a sweet-meets-spicy flavor adventure Bethlehem, PA. – May 5, 2026 – Why choose between sweet and spicy when you can have both? HOT TAMALES® is expanding beyond its legendary Fierce Cinnamon flavor with the launch of HOT TAMALES® Tropical Heat™, a dynamic fusion of bright tropical fruit flavors and bold […] Learn More > 02.04.25 PEEPS® & Serendipity3 Host NYC Colorful Easter Brunch Pop-Up PEEPS® and Serendipity3 Host NYC’s Most Colorful Easter Brunch Pop-Up Yet Join the fun with a vibrant, PEEPS® Marshmallow-filled brunch experience perfect for any age! Bethlehem, PA. – February 4, 2025 – Get ready to kick off the Easter season with a Marshmallow-filled brunch extravaganza unlike anything New York City has ever seen! The iconic […] Learn More > Media Info For Press/Editorial Inquiries: Coyne Public Relations Phone: 973-588-2000 JustBornPR@coynepr.com