News & Media Home | News & Media Our Latest News 1234567 02.04.25 PEEPS® & Serendipity3 Host NYC Colorful Easter Brunch Pop-Up PEEPS® and Serendipity3 Host NYC’s Most Colorful Easter Brunch Pop-Up Yet Join the fun with a vibrant, PEEPS® Marshmallow-filled brunch experience perfect for any age! Bethlehem, PA. – February 4, 2025 – Get ready to kick off the Easter season with a Marshmallow-filled brunch extravaganza unlike anything New York City has ever seen! The iconic […] Learn More > 10.15.19 Nerd Street Gamers Announces Sweet New Partnership with MIKE AND IKE® for 2020 National Championship Series PHILADELPHIA, PA – October 15, 2019 – Nerd Street Gamers, the national esports infrastructure company dedicated to powering competitive opportunities for gamers, has named MIKE AND IKE® Brand candies the Official Partner of the 2020 National Championship series. The National Championship Series is a multi-city tournament that gives casual gamers and aspiring esports athletes the […] Learn More > 04.18.19 United Way of the Greater Lehigh Valley to Increase Community Support Following Record-breaking Campaign Annual campaign raises $16,659,000.27 to support local residents Learn More > 04.09.19 Pulitzer Prize Winner Carol Guzy to Receive ArtsQuest Foundation’s Pinnacle of the Arts Award Nov. 14 David Yanoshik and Just Born Also Honored with 2019 Linny Awards Learn More > 03.27.19 Hop into Spring at Dunkin’ with New PEEPS® Marshmallow Flavored Coffee and PEEPS®-topped Donut Dunkin’s spring menu also includes New Chocolate Cherry Cold Brew, New Sweet Sriracha Bacon Breakfast Sandwich, Iced Tea Lemonade and Frozen Lemonade Learn More > 02.19.19 Hop to it! PEEPS® Announces New Products For Easter Fans Can Express Their PEEPSONALITY® With Nine Versatile New Offerings Learn More > 02.15.19 Bethlehem, PA Declares February 15 as “Bob Born Day” Just Born Quality Confections and local community honor the “Father of PEEPS®” Learn More > 01.08.19 PEEPS® Invites Fans Inside the Factory for the First Time PEEPS® Helping Peeps Sweepstakes Offers Sweet Experience While Supporting the Community Through United Way of the Greater Lehigh Valley Partnership Learn More > 12.21.18 3…2…1… GET READY TO RING IN THE NEW YEAR WITH THE PEEPS® CHICK, ONLY AT PEEPSFEST®! 10th Annual Family Friendly PEEPSFEST® Culminates with the Iconic PEEPS® Chick Drop Learn More > 05.04.18 David and Sue Shaffer to Chair 2018 Campaign for United Way of the Greater Lehigh Valley Just Born Quality Confections Chairman and wife lead local United Way into new century Learn More > 10.18.17 Just Born Quality Confections Promotes Matthew J. Pye to Senior Vice President Sales & Marketing Pye has more than 25 years of CPG Sales and Marketing Experience Learn More > 10.17.17 MIKE AND IKE® Mega Mix Finds its Sweet Spot National Launch Sales Reveal Strength within the Non-Chocolate Candy Category Learn More > 10.16.17 GOLDENBERG’S® PEANUT CHEWS® Celebrates 100 Years of “Peanutty” Goodness Just Born Quality Confections Honors 100th Anniversary of the Philadelphia Candy Brand Learn More > 08.25.17 The Philadelphia Eagles Team Up with GOLDENBERG’S® PEANUT CHEWS® to Celebrate a Century of Chewy, Chocolatey, “Peanutty” Goodness from Philadelphia-based Candy Brand Bethlehem, PA. — August 25, 2017 — Just Born Quality Confections, the makers of iconic candy brands such as PEEPS®, MIKE AND IKE® and HOT TAMALES®, is thrilled to announce that 2017 marks the 100th anniversary of the GOLDENBERG’S® PEANUT CHEWS® brand. In honor of the milestone, the Philadelphia Eagles and GOLDENBERG’S® PEANUT CHEWS® are […] Learn More > 03.20.17 Just Born Quality Confections Expands its Board of Directors Independent Board Will Help Company Remain Family-Owned and Operated Learn More > 01.03.17 2017 Off to Sweet Start as PEEPSFEST® Announces Winners of Scholastic Diorama Competition BETHLEHEM, PA — Area students had a sweet start to the New Year when their dioramas were chosen as winners in the 2016 PEEPS® Scholastic Diorama Competition during PEEPSFEST®, the free family festival presented by Just Born Quality Confections and ArtsQuest Dec. 30-31. More than 60 dioramas incorporating PEEPS® candy were created by local school […] Learn More > 12.26.16 BETHLEHEM, PA DROPS GIANT 200 POUND PEEPS® CHICK ON DECEMBER 31 In Raleigh, NC they drop a giant acorn, in Atlanta, GA they drop a giant peach, but the sweetest New Year’s Eve drop in the US occurs in Bethlehem, PA, home of the beloved PEEPS® marshmallow candy brand. The PEEPS® drop is the highlight of PEEPSFEST®, a 2-day family-friendly festival, which celebrates the fun and […] Learn More > 11.15.16 Just Born Quality Confections Adds Rachel Hayden to Executive Team Hayden Named Vice-President and Chief Information Officer of Family-Owned Confectionery Company Learn More > 09.28.16 Just Born Quality Confections Resumed Discussions with Local Union Officials Regarding a New Contract; Future Hires in Underfunded Multiemployer Pension Fund Remains Barrier to Agreement Bethlehem, PA. — September 28, 2016 – Just Born Quality Confections resumed discussions with BCTGM Union Local #6 today in hopes of reaching a contract agreement for about 400 plant associates at the company’s Bethlehem plant. The meeting ended today with the parties reaching agreement on issues such as flexible spending accounts, shift differentials, and […] Learn More > 09.13.16 A Message from Ross Born & David Shaffer There has been quite a lot of news related to our Just Born family during the past week, and we thought it would be beneficial to take a moment to more fully share our thoughts as owners of the Company. Since the day Sam Born (Ross’ grandfather) first opened a small factory in Brooklyn, New […] Learn More > 05.24.16 Just Born Quality Confections Announces U.S. Sales Partnership with French Chocolate Expert, Cémoi Two Candy Companies Join Together to Embark on a Journey of Sweet Success Learn More > 05.17.16 New Just Born Quality Confections Website Reinforces Company Commitment to Quality, Transparency and Heritage Two Candy Companies Join Together to Embark on a Journey of Sweet Success Learn More > 03.17.16 New Responsible Advertising Commitment by Confectionery Companies Children’s Confection Advertising Initiative participants commit to not advertise confections directly to children Learn More > 03.09.16 PEEPS® Eases Spring Stress with Easter Basket Tips & Tricks to Add PEEPSONALITY® Just Born Retail Group Unwraps Popular Treats and Items for an All-In-One Easter Basket Experience Learn More > 03.01.16 PEEPS® Teams Up with MENCHIE’S to Kick Off Spring with MARSHMALLOW MANIA Inspired by PEEPS® PEEPS® Flavored Frozen Yogurt and Marshmallow Mania Sweepstakes Offers PEEP-tastic Fun Learn More > 02.25.16 PEEPS® Break Free from the Basket and Spring into New Traditions Just Born Quality Confections Continues to Hatch Innovative Ideas for the Popular Candy Brand Learn More > 02.03.16 The PEEPS® Chick Is the 2016 Spring Ambassador In a Race Against the Groundhog, The PEEPS® Chick is America’s First Official Sign of Spring Learn More > 01.19.16 Vote PEEPS® As the Official Spring Ambassador For More Than 60 Years, the Iconic Yellow Chick Has Been the First Unofficial Sign of Spring Learn More > 12.21.15 Countdown The New Year at the 7TH ANNUAL PEEPSFEST®! Just Born Quality Confections and ArtsQuest Present the PEEPtastic Family Festival Celebrating the Fun and Excitement of the PEEPS® Brand on Dec. 30 and 31 Learn More > 12.03.15 PEEPS & COMPANY® Celebrates Grand Opening at The Promenade Shops at Saucon Valley! PEEPS & COMPANY® Officially Opens Doors With the PEEPS® Chick Headlining the Ribbon Cutting Ceremony Learn More > 11.30.15 Just Born Quality Confections adds Randall Copeland to Executive Team Experienced Operations Executive Named Vice President of Family-Owned Confectionery Company Learn More > 10.28.15 Just Born Retail Group Hires Brand Activation Consulting for Licensing New Licensing Agency will Develop Programs to Ensure Sweet Success Learn More > 10.20.15 PEEPS & COMPANY® Retail Store to relocate to The Promenade Shops at Saucon Valley The Sweet and Colorful Store Offers Items from Iconic Candy Brands Learn More > 10.01.15 Just Born Quality Confections Celebrates Halloween with Treats, Not Tricks! Offering Americans a Variety of Choices to Sweeten up the Holiday Learn More > 06.16.15 HOT TAMALES® TROPICAL HEAT™ is Kicking Off Summer with a Sizzling Sweet Offer Residents of Three Uniquely Named U.S. Towns Will Receive Free Samples of TROPICAL HEAT™ Learn More > 06.02.15 Just Born Quality Confections Presented with the Community ImPAct Award Bethlehem, PA. — June 2, 2015 — Just Born Quality Confections, makers of PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®, received the Community ImPAct Award, which recognizes a company that demonstrates… Learn More > 03.31.15 What Came First, the PEEPS® Chick or the PEEPS® Decorated Egg? A Collection of Fun Facts That Every Fan Should Know About the Iconic Marshmallow Learn More > 03.12.15 Hop Into Spring with PEEPS® The spring season is finally upon us and the candy connoisseurs at Just Born Quality Confections continue to whip up new PEEPS® flavors and products to fit every PEEPSONALITY®! With more than a dozen different product varieties available in numerous colors, shapes and flavors, the versatile marshmallow treat is sure to show up in Easter baskets, artwork and recipes and as always, the star of dioramas. Learn More > 03.06.15 Prairie Farms and PEEPS® Introduce PEEP-tastic Milk Flavors! Carlinville, IL (March 2, 2015) – Nothing says Spring like Easter and PEEPS®! Just in time for Easter, something special is hopping onto shelves this year: Prairie Farms PEEPS® flavored milk! This tasty collaboration will bring Spring to life in the dairy department with twice the Easter fun. With Prairie Farms, a market leader in […] Learn More > 03.05.15 PEEPS® Fuel Creativity Across America Through Diorama Contests From New York to Minnesota, marshmallow fans are gathering together to recreate pop-culture scenarios and historic moments out of PEEPS®, just in time for spring. Just Born Quality Confections, the makers of PEEPS® marshmallow candy, will continue its annual tradition of supporting various PEEPS® diorama and art contests by sharing creations online and providing prizes to winners. Learn More > 03.03.15 Two Just Born Brands Celebrate Sweet Milestones MIKE AND IKE® Announces 75th Anniversary; HOT TAMALES® Hits 65 Learn More > 01.15.15 In Search of GOLDENBERG’S® Love Stories For Valentine’s Day! Anyone Can Take Part in the I “HEART” PEANUT CHEWS® Campaign Learn More > 12.11.14 Just Born, Inc. Announces Partnership with Universal Pictures and Illumination Entertainment Despicable Me’s Subversive Minions Experience Some Sweet Treatment This Holiday Season Learn More > 05.22.14 PEEPS & CO® Introduces Gourmet Fudge Made with Iconic JUST BORN Candy 12 Fun Fudge Flavors Now Available at the PEEPS & CO® Store at the Outlets at Sands Bethlehem Learn More > 04.15.14 Easter Basket Favorite PEEPS® Offers Variety for Everyone Bethlehem, PA. — March 2014 — An iconic symbol of Easter, the PEEPS® brand has been the Easter basket staple for just over 60 years. With more than 1.5 billion PEEPS® consumed during Easter alone, it’s no wonder PEEPS® have remained the #1 non-chocolate candy at Easter for more than 20 years. Learn More > 04.14.14 PEEPS® Brand Supports Diorama Contests From Around the Country Awarding Creativity and PEEPSONALITY® Bethlehem, PA. — April 2, 2014 — Who would have thought one day current events and pop-culture would be expressed with marshmallows? From Bridgegate to the Walking Dead, creativity is popping up all over the country just in time for spring. Learn More > 03.28.13 Best Place to Work Bethlehem, PA, March 4, 2013 – Just Born, Inc., maker of PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S PEANUT CHEWS®, is pleased to announce that it has been selected as one of The Morning Call Top Workplaces. The Morning Call is a leading daily newspaper in the Lehigh Valley, PA. Learn More > Media Info For Press/Editorial Inquiries: Coyne Public Relations Phone: 973-588-2000 JustBornPR@coynepr.com