Fun Facts

Home | Who We Are | Fun Facts


  • Just Born got its name when founder, Sam Born, proudly displayed in his store window an evolving line of daily-made candy, declaring them "just born".
  • The chocolate grains sprinkled on ice cream, "Jimmies", were invented at Just Born, and named after the employee who made them.

PEEPS® Fun Facts

  • The PEEPS® Brand celebrated its 60th anniversary in 2013.
  • In 1953, it took 27 hours to create one PEEPS® Marshmallow Chick.  Today, thanks to advances in technology, it takes six minutes.
  • Just Born produces enough PEEPS® Brand Marshmallow Candies in one year to circle the earth twice.
  • In the late 1950s PEEPS® wings were "clipped" to give them a sleek, modern look.
  • PEEPS® Brand Candies have been the #1 non-chocolate brand at Easter for more than 20 years*.
  • Yellow is America's best selling color of PEEPS® Chicks and Bunnies.
  • Yellow and white PEEPS® Chicks and Bunnies came first, followed by pink, lavender, blue, green and orange.
  • If you had 8,000 PEEPS® Bunnies, and you stood them in a straight vertical line, you could reach the top of the Willis Tower (formerly the Sears Tower) in Chicago.
  • Each PEEPS® Chick has 28 calories and Bunnies have 27.5 calories.  Both have 0 grams of fat.
  • Chocolate Dipped and Chocolate Covered PEEPS® Chicks were introduced for Easter 2010.
  • PEEPS® branded products have made celebrity appearances on many programs including: Good Morning America, The Today Show, CBS Sunday Morning, The Early Show, Martha Stewart, The Ellen DeGeneres Show, South Park, Jeopardy and The Daily Show.
  • Some celebrity PEEPS® fans include Justin Bieber, Miranda Cosgrove, Joe Jonas, and Dylan Lauren.
*IRI Multi-Outlet Data


  • The HOT TAMALES® Brand is the #1 cinnamon candy brand in the US**  
  • Each HOT TAMALES® chewy candy has only 7 calories and 0 grams of fat.
  • The HOT TAMALES® Brand was introduced in the 1950s.
  • HOT TAMALES® have made star TV appearances in The Office, Jeopardy, Howard Stern, Food Network's 'Unwrapped', The Early Show and Outrageous Foods.
  • Some celebrity HOT TAMALES® fans include Sofia Vergara, Khloe Kardashian, Madonna, Mariah Carey, Paula Abdul, and Kristin Chenoweth.
*IRI Multi-Outlet Data


  • If you lined up each piece of MIKE AND IKE® candies produced in one year end-to-end, they would reach around the earth 3 times!
  • Each MIKE AND IKE® chewy candy has only 6 calories and 0 grams of fat.
  • MIKE AND IKE® candies have made celebrity TV appearances on Everybody Loves Raymond, 30 Rock, Family Guy, Limitless, and Saturday Night Live.
  • Some famous MIKE AND IKE® fans include Miley Cyrus, Lamar Odom, Valerie Bertinelli, Steven Spielberg, and Venus Williams.


  • GOLDENBERG'S® PEANUT CHEWS® Brand candies were first made in Philadelphia, PA by the Goldenberg family in 1917.
  • GOLDENBERG'S® PEANUT CHEWS® Brand candies were developed during World War I and used by the US Military as a rations bar. The high-energy, high-protein recipe and unique taste made it popular with the troops.
  • GOLDENBERG'S® PEANUT CHEWS® was one of the first candy bar brands to offer sharable bite size pieces for portion control and convenience.
  • GOLDENBERG'S® PEANUT CHEWS® are gluten free, and the Original Dark flavor is a popular treat with those following a vegan diet.
  • More than half a million pieces of GOLDENBERG'S® PEANUT CHEWS® are made each day, with more than two and a half million pieces made each week!
  • More than 131 million pieces of GOLDENBERG'S® PEANUT CHEWS® are made every year!
  • Some famous GOLDENBERG'S® PEANUT CHEWS® fans include Bruce Willis, Ted Leo, Neil Diamond and Barbra Streisand.


  • PEEPS & COMPANY®, Just Born's first retail store, opened late in 2009 in National Harbor Maryland.
  • In 2011, PEEPS & COMPANY® launched its NEW online store at, featuring candy and merchandise from their signature candy brands, PEEPS®, HOT TAMALES®, MIKE AND IKE® and PEANUT CHEWS®.
  • Late in 2011, PEEPS & COMPANY® opened its second retail store in Minnesota at Mall of America, and early in 2012, PEEPS & Company® opened the doors to its much anticipated Bethlehem, PA, store located near its headquarters.