News & Media Home | News & Media Our Latest News 1234567891011 02.14.23 PEPSI® x PEEPS® back for Limited-Edition Marshmallow Cola PEPSI® x PEEPS® Get Back Together to Unveil the Iconic Limited-Edition Marshmallow Cola on Store Shelves, Just in Time for Spring The Sensational Cola Treat Is Back By Popular Demand and Available Now Nationwide With Augmented Reality Egg Hunt Experience Unlocking Epic Prizes for Fans PURCHASE, N.Y. (February 14, 2023) – PEPSI® x PEEPS®, the […] Learn More > 02.02.23 Bob Born, Father of PEEPS®, passes away at 98 years old Bob Born, Father of PEEPS®, passes away at 98 years old Bethlehem, PA. — January 30, 2023 – Just Born Quality Confections announced today that Ira “Bob” Born passed away peacefully on the morning of January 29, at the age of 98. Bob, who was the son of the company’s founder Sam Born, joined Just […] Learn More > 01.24.23 Just Born President & COO Announces Retirement Plans Just Born President & COO Announces Retirement Plans Bethlehem, PA. — January 24, 2023 – Just Born Quality Confections announced today that David Yale plans to retire as President & COO of the Bethlehem, Pennsylvania based company effective March 31, 2023. David began working for Just Born in 2011 and his many accomplishments include working […] Learn More > 01.17.23 Just Born Quality Confections to Celebrate a Century of Sweetness Just Born Quality Confections Honors its Family Roots to Celebrate a Century of Sweetness Bethlehem, PA. – January 17th, 2023 – With less than one percent of all family-owned companies in the United States reaching 100 years in business, Just Born Quality Confections is honored to mark its 100th anniversary in 2023. The third-generation family-owned […] Learn More > 01.11.23 New PEEPS® Spring Collection Launches Earlier Than Ever New Year, New PEEPS® Marshmallow! Iconic Candy Brand Launches Spring Collection Earlier Than Ever Spring into the New Year Sweetly with All-New Marshmallow Flavors Bethlehem, PA. – January 5, 2023 – The New Year is finally here, and what better way to celebrate than by snacking on sweet PEEPS® Marshmallow Chicks and Bunnies! As the […] Learn More > 09.16.22 Just Born Quality Confections Announces David Shaffer and Gardner “Chip” Jett as Co-CEOs Just Born Quality Confections Announces David Shaffer and Gardner “Chip” Jett as Co-CEOs Bethlehem, PA. – September 16, 2022 – Today, Just Born, Inc. announced that its Board of Directors unanimously elected to the position of Co-Chief Executive Officer, David N. Shaffer and Gardner “Chip” M. Jett, Jr. (David’s son-in-law), effective immediately. This decision ensures […] Learn More > 06.23.22 2022 Private Company Boards of the Year From MLR Media 2022 Private Company Boards of the Year From MLR Media PHILADELPHIA–(BUSINESS WIRE)–Six private company boards were honored with Private Company Boards of the Year awards for their business governance excellence by MLR Media. The awards will be presented at the 2022 Private Company Governance Summit, which will take place June 15-17 at the JW […] Learn More > 03.23.22 Take a Peep at this New Data! Recent Survey Reveals How Americans Enjoy PEEPS® Take a Peep at this New Data! Recent Survey Reveals How Americans Enjoy PEEPS® An Overwhelming Majority of Americans Say the Iconic Treat Reminds Them of Easter Bethlehem, PA. – March 22, 2022 – Chicks or Bunnies? Fresh or finely aged? As the PEEPS® Brand has been a quintessential part of Springtime traditions for nearly […] Learn More > 03.10.22 EXPRESS YOUR PEEPSONALITY® WITH THE LIMITED EDITION SALLY HANSEN® INSTA-DRI® X PEEPS® COLLECTION EXPRESS YOUR PEEPSONALITY® WITH THE LIMITED EDITION SALLY HANSEN® INSTA-DRI® X PEEPS® COLLECTION Year after year, one of the first signs of spring is the iconic PEEPS® Brand popping up on store shelves to deliver those dazzling, colorful marshmallow treats that fans know and love. And now, in yet another one of its inspired manicure […] Learn More > 02.25.22 PEEPS® Brand Introduces All-New Customizable PEEPS® Marshmallow Chicks Just In Time For Easter PEEPS® Brand Introduces All-New Customizable PEEPS® Marshmallow Chicks Just In Time For Easter New DIY feature allows fans to express their PEEPSONALITY® through a variety of sweet combinations Bethlehem, PA. – February 15, 2022 – Attention PEEPS® fans! Just in time for Spring, marshmallow lovers can now put their own unique spin on the iconic […] Learn More > 02.18.22 PEEPS® Brand returns to Build-A-Bear Workshop! BRING HOME A SWEET PEEPS® TREAT THAT LASTS FOREVER Get ready to cuddle up with the sweetest friend this Spring as the iconic PEEPS® Brand returns to Build-A-Bear Workshop! Sweeten the season and add to your PEEPS® collection with the new PEEPS® Lavender Bunny, PEEPS® Orange Bunny, and PEEPS® Green Bunny. Brighten any Easter basket […] Learn More > 02.17.22 Welcome Chidi Alams! Just Born Quality Confections Adds Chidi Alams to Executive Team Experienced IT Executive Named Vice President and CIO of Family-Owned Confectionery Company Bethlehem, PA — February 17, 2022 – Just Born Quality Confections, the maker of iconic candy brands PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®, welcomes Chidi Alams to the company […] Learn More > 01.24.22 The PEEPS® Brand Builds Easter Excitement by Introducing All-New Marshmallow Treats The PEEPS® Brand Builds Easter Excitement by Introducing All-New Marshmallow Treats The Beloved Chicks and Bunnies Are Back with Flavorful New Offerings! Bethlehem, PA. – January 19, 2022 – Move over, Groundhog! For marshmallow lovers, the true first sign of Spring is spotting the iconic PEEPS® Marshmallow Chicks and Bunnies on store shelves. This year, […] Learn More > 12.21.21 Spreading Cheer Throughout the Holidays: Just Born Quality Confections Partners with Feed the Children to Provide Children Across the U.S. with Clothing and School Supplies Spreading Cheer Throughout the Holidays: Just Born Quality Confections Partners with Feed the Children to Provide Children Across the U.S. with Clothing and School Supplies OKLAHOMA CITY (December 21, 2021) – Just Born Quality Confections, the makers of PEEPS® and MIKE AND IKE® candies, will be joining forces with Feed the Children, a leading nonprofit […] Learn More > 10.28.21 Just Born CEO Ross Born Announces Retirement Plans Just Born CEO Ross Born Announces Retirement Plans Bethlehem, PA. — October 28, 2021 – Just Born, Inc. announced today that Ross Born plans to retire as CEO of the storied Bethlehem, Pennsylvania based company, which his grandfather Sam Born, founded in 1923. He has led the company for over four decades along with his […] Learn More > 07.07.21 Local non-profits rise to meet the needs of the community during COVID-19 with help from Just Born Quality Confections Funding Provided More Than 1 Million Meals in the Lehigh Valley Bethlehem, PA — July 7, 2021 – In August 2020, Just Born Quality Confections committed an additional $100,000 donation to local organizations providing relief to community members who were disproportionately affected by COVID-19. Today, the third-generation family-owned candy manufacturer is proud to announce that […] Learn More > 07.01.21 The Jaindl Companies Announce Key New Product Partnership Between A-Treat® Soda and MIKE AND IKE® – a Just Born® Brand The Jaindl Companies Announce Key New Product Partnership Between A-Treat® Soda and MIKE AND IKE® – a Just Born® Brand Orefield, PA– June 30, 2021 – The Jaindl Companies, owner of the iconic A-Treat® soda brand, announced today the formation of a key new product partnership with Just Born Quality Confections, makers of MIKE AND […] Learn More > 03.31.21 Green Giant® and PEEPS® Partner to Introduce Limited-Edition Cauliflower Flavored Marshmallow Bunnies Green Giant® and PEEPS® Partner to Introduce Limited-Edition Cauliflower Flavored Marshmallow Bunnies Cauliflower Takes Over America’s Most Beloved Easter Treat This Spring Parsippany, NJ – March 31, 2021 – Green Giant®, the iconic brand synonymous with delicious and high-quality vegetables for families, announced today a partnership with the PEEPS® Brand, makers of the beloved Marshmallow […] Learn More > 03.25.21 PEPSI Drops Limited-Edition PEPSI® x PEEPS® Marshmallow Cola for Spring PEPSI Drops Limited-Edition PEPSI® x PEEPS® Marshmallow Cola for Spring Fans Can Win Limited-Edition Bright Yellow, Pink and Blue Mini-Cans by #HangingWithMyPEEPS and PEPSI this Season Purchase, N.Y. March 25, 2021 – Blossoming flowers, warmer temperatures, and the awakening of…your taste buds!? PEPSI is making the start to spring more exciting this year with a […] Learn More > 03.23.21 5 Fun Ways to Celebrate with Iconic PEEPS® this Easter 5 Fun Ways to Celebrate with Iconic PEEPS® this Easter Spring into Fun with Everyone’s Favorite Easter Candy Brand Bethlehem, PA. – March 23, 2021 – Adorable PEEPS® Chicks and Bunnies have been the sweetest sign of Spring for nearly 70 years, and this year, the number one non-chocolate Easter candy[*] is sharing new and […] Learn More > 02.18.21 PEEPS® Brand Teams Up With Build-A-Bear Workshop For An All-New Easter Collaboration PEEPS® Brand Teams Up With Build-A-Bear Workshop For An All-New Easter Collaboration PEEPS® Build-A-Bear Bunny and Accessories Join Lineup of PEEPS® Easter 2021 Offerings Bethlehem, PA. – February 18, 2021 – Get ready to cuddle up with the sweetest friend this Spring as the iconic PEEPS® Brand and Build-A-Bear® announce their all-new collaboration! This adorable […] Learn More > 02.03.21 PEEPS® Make a Triumphant Return to Shelves this Easter They’re Back! PEEPS® Make a Triumphant Return to Shelves this Easter Following a Nine-Month Hiatus, PEEPS® Marshmallow is Back with Sweet New Offerings for Spring! Bethlehem, PA. – February 3, 2021 – PEEPS® Marshmallow lovers rejoice! The number one non-chocolate Easter candy[*] is making a long-awaited return this Easter season! Hatching this year are new […] Learn More > 09.16.20 Just Born Quality Confections Statement Concerning Seasonal Candies Just Born Quality Confections Statement Concerning Seasonal Candies While PEEPS® Marshmallow Candies, MIKE AND IKE® and HOT TAMALES® would typically be available in fun shapes and packaging sizes for the Halloween and holiday season, unfortunately, the seasonal varieties will not be in stores again until 2021. As you may know, due to the unprecedented COVID-19 […] Learn More > 08.25.20 Just Born Quality Confections commits $100,000 to COVID-19 Relief August 25, 2020 Just Born Quality Confections commits $100,000 to COVID-19 Relief August 25, 2020 Just Born Quality Confections, a family-owned company since 1923, can only thrive if the community where we live and work thrives as well. An important part of our company culture is to act as a catalyst for positive change through grants, volunteerism, community […] Learn More > 07.08.20 Just Born Quality Confections Statement Concerning Receipt of Small Business Association (SBA) Paycheck Protection Program (PPP) Funds 7/7/20 Just Born Quality Confections Statement Concerning Receipt of Small Business Association (SBA) Paycheck Protection Program (PPP) Funds 7/7/20 Just Born met all of the qualifications of the Small Business Association (SBA) Paycheck Protection Program (PPP), and applied for and received a loan through its primary banking institution. Although deemed an “essential business” by state and […] Learn More > 05.12.20 Just Born Quality Confections Statement on Restarting Production Facilities 5/12/2020 Just Born Quality Confections Statement on Restarting Production Facilities 5/12/2020 At the end of March, Just Born Quality Confections made the difficult decision to temporarily suspend production at our manufacturing facilities in Bethlehem and Philadelphia, Pennsylvania. Despite being designated an “essential business” by state and federal authorities, we took this step to help “flatten the […] Learn More > 04.13.20 Just Born Quality Confections Statement Concerning Coronavirus Updated 4/13/2020 Just Born Quality Confections Statement Concerning Coronavirus Updated 4/13/2020 As a third generation family owned business since 1923 and the maker of PEEPS®, we hope you and your family had a healthy and happy Easter. The COVID-19 virus has brought unprecedented hardships and challenges to all of us. Although deemed an “essential business” by […] Learn More > 04.02.20 PEEPS® Brand Offers Five Breakfast-Inspired Treats Ahead of Easter Bethlehem, PA. – April 2, 2020 – From cereal to pancake mix, the PEEPS® Brand is offering a variety of breakfast-inspired treats that families can enjoy together at home. The brand hopes to spread Easter cheer and provide a sense of comfort this holiday season with the transformation of its iconic Chick and Bunny shapes […] Learn More > 03.31.20 Just Born Quality Confections Statement Concerning Coronavirus – Updated 3/23/2020 Just Born Quality Confections Statement Concerning Coronavirus Updated 3/23/2020 As a third generation family owned business since 1923, the well-being of our associates, community, customers and business partners is of the utmost importance to us. In response to the rapidly evolving COVID-19 situation, we are temporarily suspending production at our facilities in Bethlehem and Philadelphia, […] Learn More > 03.17.20 Just Born Quality Confections Statement Concerning Coronavirus Just Born Quality Confections Statement Concerning Coronavirus The well-being of our associates, community, customers and business partners is of the utmost importance to us. Just Born is taking precautionary steps related to the Coronavirus (COVID-19). We have set up an internal task force to regularly monitor the domestic and worldwide impact of the virus and […] Learn More > 02.26.20 PEEPS® Debuts Seven Tasty New Treats This Easter The 2020 Spring Season Brings New Versatile PEEPS® Offerings to Marshmallow Lovers! Bethlehem, PA. — February 18, 2020 — PEEPS®, the number one non-chocolate Easter candy brand[*], is debuting new and delicious confections sure to excite fans who include candy in their Easter baskets and holiday traditions. The quintessential Easter candy brand continues to expand […] Learn More > 10.15.19 Nerd Street Gamers Announces Sweet New Partnership with MIKE AND IKE® for 2020 National Championship Series PHILADELPHIA, PA – October 15, 2019 – Nerd Street Gamers, the national esports infrastructure company dedicated to powering competitive opportunities for gamers, has named MIKE AND IKE® Brand candies the Official Partner of the 2020 National Championship series. The National Championship Series is a multi-city tournament that gives casual gamers and aspiring esports athletes the […] Learn More > 04.18.19 United Way of the Greater Lehigh Valley to Increase Community Support Following Record-breaking Campaign Annual campaign raises $16,659,000.27 to support local residents Learn More > 04.09.19 Pulitzer Prize Winner Carol Guzy to Receive ArtsQuest Foundation’s Pinnacle of the Arts Award Nov. 14 David Yanoshik and Just Born Also Honored with 2019 Linny Awards Learn More > 03.27.19 Hop into Spring at Dunkin’ with New PEEPS® Marshmallow Flavored Coffee and PEEPS®-topped Donut Dunkin’s spring menu also includes New Chocolate Cherry Cold Brew, New Sweet Sriracha Bacon Breakfast Sandwich, Iced Tea Lemonade and Frozen Lemonade Learn More > 02.19.19 Hop to it! PEEPS® Announces New Products For Easter Fans Can Express Their PEEPSONALITY® With Nine Versatile New Offerings Learn More > 02.15.19 Bethlehem, PA Declares February 15 as “Bob Born Day” Just Born Quality Confections and local community honor the “Father of PEEPS®” Learn More > 01.08.19 PEEPS® Invites Fans Inside the Factory for the First Time PEEPS® Helping Peeps Sweepstakes Offers Sweet Experience While Supporting the Community Through United Way of the Greater Lehigh Valley Partnership Learn More > 12.21.18 3…2…1… GET READY TO RING IN THE NEW YEAR WITH THE PEEPS® CHICK, ONLY AT PEEPSFEST®! 10th Annual Family Friendly PEEPSFEST® Culminates with the Iconic PEEPS® Chick Drop Learn More > 05.04.18 David and Sue Shaffer to Chair 2018 Campaign for United Way of the Greater Lehigh Valley Just Born Quality Confections Chairman and wife lead local United Way into new century Learn More > 10.18.17 Just Born Quality Confections Promotes Matthew J. Pye to Senior Vice President Sales & Marketing Pye has more than 25 years of CPG Sales and Marketing Experience Learn More > 10.17.17 MIKE AND IKE® Mega Mix Finds its Sweet Spot National Launch Sales Reveal Strength within the Non-Chocolate Candy Category Learn More > 10.16.17 GOLDENBERG’S® PEANUT CHEWS® Celebrates 100 Years of “Peanutty” Goodness Just Born Quality Confections Honors 100th Anniversary of the Philadelphia Candy Brand Learn More > 08.25.17 The Philadelphia Eagles Team Up with GOLDENBERG’S® PEANUT CHEWS® to Celebrate a Century of Chewy, Chocolatey, “Peanutty” Goodness from Philadelphia-based Candy Brand Bethlehem, PA. — August 25, 2017 — Just Born Quality Confections, the makers of iconic candy brands such as PEEPS®, MIKE AND IKE® and HOT TAMALES®, is thrilled to announce that 2017 marks the 100th anniversary of the GOLDENBERG’S® PEANUT CHEWS® brand. In honor of the milestone, the Philadelphia Eagles and GOLDENBERG’S® PEANUT CHEWS® are […] Learn More > 03.20.17 Just Born Quality Confections Expands its Board of Directors Independent Board Will Help Company Remain Family-Owned and Operated Learn More > 01.03.17 2017 Off to Sweet Start as PEEPSFEST® Announces Winners of Scholastic Diorama Competition BETHLEHEM, PA — Area students had a sweet start to the New Year when their dioramas were chosen as winners in the 2016 PEEPS® Scholastic Diorama Competition during PEEPSFEST®, the free family festival presented by Just Born Quality Confections and ArtsQuest Dec. 30-31. More than 60 dioramas incorporating PEEPS® candy were created by local school […] Learn More > 12.26.16 BETHLEHEM, PA DROPS GIANT 200 POUND PEEPS® CHICK ON DECEMBER 31 In Raleigh, NC they drop a giant acorn, in Atlanta, GA they drop a giant peach, but the sweetest New Year’s Eve drop in the US occurs in Bethlehem, PA, home of the beloved PEEPS® marshmallow candy brand. The PEEPS® drop is the highlight of PEEPSFEST®, a 2-day family-friendly festival, which celebrates the fun and […] Learn More > 11.15.16 Just Born Quality Confections Adds Rachel Hayden to Executive Team Hayden Named Vice-President and Chief Information Officer of Family-Owned Confectionery Company Learn More > 09.28.16 Just Born Quality Confections Resumed Discussions with Local Union Officials Regarding a New Contract; Future Hires in Underfunded Multiemployer Pension Fund Remains Barrier to Agreement Bethlehem, PA. — September 28, 2016 – Just Born Quality Confections resumed discussions with BCTGM Union Local #6 today in hopes of reaching a contract agreement for about 400 plant associates at the company’s Bethlehem plant. The meeting ended today with the parties reaching agreement on issues such as flexible spending accounts, shift differentials, and […] Learn More > 09.13.16 A Message from Ross Born & David Shaffer There has been quite a lot of news related to our Just Born family during the past week, and we thought it would be beneficial to take a moment to more fully share our thoughts as owners of the Company. Since the day Sam Born (Ross’ grandfather) first opened a small factory in Brooklyn, New […] Learn More > 05.24.16 Just Born Quality Confections Announces U.S. Sales Partnership with French Chocolate Expert, Cémoi Two Candy Companies Join Together to Embark on a Journey of Sweet Success Learn More > 05.17.16 New Just Born Quality Confections Website Reinforces Company Commitment to Quality, Transparency and Heritage Two Candy Companies Join Together to Embark on a Journey of Sweet Success Learn More > 03.17.16 New Responsible Advertising Commitment by Confectionery Companies Children’s Confection Advertising Initiative participants commit to not advertise confections directly to children Learn More > 03.09.16 PEEPS® Eases Spring Stress with Easter Basket Tips & Tricks to Add PEEPSONALITY® Just Born Retail Group Unwraps Popular Treats and Items for an All-In-One Easter Basket Experience Learn More > 03.01.16 PEEPS® Teams Up with MENCHIE’S to Kick Off Spring with MARSHMALLOW MANIA Inspired by PEEPS® PEEPS® Flavored Frozen Yogurt and Marshmallow Mania Sweepstakes Offers PEEP-tastic Fun Learn More > 02.25.16 PEEPS® Break Free from the Basket and Spring into New Traditions Just Born Quality Confections Continues to Hatch Innovative Ideas for the Popular Candy Brand Learn More > 02.03.16 The PEEPS® Chick Is the 2016 Spring Ambassador In a Race Against the Groundhog, The PEEPS® Chick is America’s First Official Sign of Spring Learn More > 01.19.16 Vote PEEPS® As the Official Spring Ambassador For More Than 60 Years, the Iconic Yellow Chick Has Been the First Unofficial Sign of Spring Learn More > 12.21.15 Countdown The New Year at the 7TH ANNUAL PEEPSFEST®! Just Born Quality Confections and ArtsQuest Present the PEEPtastic Family Festival Celebrating the Fun and Excitement of the PEEPS® Brand on Dec. 30 and 31 Learn More > 12.03.15 PEEPS & COMPANY® Celebrates Grand Opening at The Promenade Shops at Saucon Valley! PEEPS & COMPANY® Officially Opens Doors With the PEEPS® Chick Headlining the Ribbon Cutting Ceremony Learn More > 11.30.15 Just Born Quality Confections adds Randall Copeland to Executive Team Experienced Operations Executive Named Vice President of Family-Owned Confectionery Company Learn More > 10.28.15 Just Born Retail Group Hires Brand Activation Consulting for Licensing New Licensing Agency will Develop Programs to Ensure Sweet Success Learn More > 10.20.15 PEEPS & COMPANY® Retail Store to relocate to The Promenade Shops at Saucon Valley The Sweet and Colorful Store Offers Items from Iconic Candy Brands Learn More > 10.01.15 Just Born Quality Confections Celebrates Halloween with Treats, Not Tricks! Offering Americans a Variety of Choices to Sweeten up the Holiday Learn More > 06.16.15 HOT TAMALES® TROPICAL HEAT™ is Kicking Off Summer with a Sizzling Sweet Offer Residents of Three Uniquely Named U.S. Towns Will Receive Free Samples of TROPICAL HEAT™ Learn More > 06.02.15 Just Born Quality Confections Presented with the Community ImPAct Award Bethlehem, PA. — June 2, 2015 — Just Born Quality Confections, makers of PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®, received the Community ImPAct Award, which recognizes a company that demonstrates… Learn More > 03.31.15 What Came First, the PEEPS® Chick or the PEEPS® Decorated Egg? A Collection of Fun Facts That Every Fan Should Know About the Iconic Marshmallow Learn More > 03.12.15 Hop Into Spring with PEEPS® The spring season is finally upon us and the candy connoisseurs at Just Born Quality Confections continue to whip up new PEEPS® flavors and products to fit every PEEPSONALITY®! With more than a dozen different product varieties available in numerous colors, shapes and flavors, the versatile marshmallow treat is sure to show up in Easter baskets, artwork and recipes and as always, the star of dioramas. Learn More > 03.06.15 Prairie Farms and PEEPS® Introduce PEEP-tastic Milk Flavors! Carlinville, IL (March 2, 2015) – Nothing says Spring like Easter and PEEPS®! Just in time for Easter, something special is hopping onto shelves this year: Prairie Farms PEEPS® flavored milk! This tasty collaboration will bring Spring to life in the dairy department with twice the Easter fun. With Prairie Farms, a market leader in […] Learn More > 03.05.15 PEEPS® Fuel Creativity Across America Through Diorama Contests From New York to Minnesota, marshmallow fans are gathering together to recreate pop-culture scenarios and historic moments out of PEEPS®, just in time for spring. Just Born Quality Confections, the makers of PEEPS® marshmallow candy, will continue its annual tradition of supporting various PEEPS® diorama and art contests by sharing creations online and providing prizes to winners. Learn More > 03.03.15 Two Just Born Brands Celebrate Sweet Milestones MIKE AND IKE® Announces 75th Anniversary; HOT TAMALES® Hits 65 Learn More > 01.15.15 In Search of GOLDENBERG’S® Love Stories For Valentine’s Day! Anyone Can Take Part in the I “HEART” PEANUT CHEWS® Campaign Learn More > 12.11.14 Just Born, Inc. Announces Partnership with Universal Pictures and Illumination Entertainment Despicable Me’s Subversive Minions Experience Some Sweet Treatment This Holiday Season Learn More > 05.22.14 PEEPS & CO® Introduces Gourmet Fudge Made with Iconic JUST BORN Candy 12 Fun Fudge Flavors Now Available at the PEEPS & CO® Store at the Outlets at Sands Bethlehem Learn More > 04.15.14 Easter Basket Favorite PEEPS® Offers Variety for Everyone Bethlehem, PA. — March 2014 — An iconic symbol of Easter, the PEEPS® brand has been the Easter basket staple for just over 60 years. With more than 1.5 billion PEEPS® consumed during Easter alone, it’s no wonder PEEPS® have remained the #1 non-chocolate candy at Easter for more than 20 years. Learn More > 04.14.14 PEEPS® Brand Supports Diorama Contests From Around the Country Awarding Creativity and PEEPSONALITY® Bethlehem, PA. — April 2, 2014 — Who would have thought one day current events and pop-culture would be expressed with marshmallows? From Bridgegate to the Walking Dead, creativity is popping up all over the country just in time for spring. Learn More > 03.28.13 Best Place to Work Bethlehem, PA, March 4, 2013 – Just Born, Inc., maker of PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S PEANUT CHEWS®, is pleased to announce that it has been selected as one of The Morning Call Top Workplaces. The Morning Call is a leading daily newspaper in the Lehigh Valley, PA. Learn More > Media Info For Press/Editorial Inquiries: Coyne Public Relations Phone: 973-588-2000 JustBornPR@coynepr.com