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Just Born Quality Confections commits $100,000 to COVID-19 Relief

August 25, 2020

Just Born Quality Confections, a family-owned company since 1923, can only thrive if the community where we live and work thrives as well.  An important part of our company culture is to act as a catalyst for positive change through grants, volunteerism, community events, and product donations.  Many in our community continue to be impacted by the pandemic which is why we are committing $100,000 to help with relief efforts.

 We will partner with United Way of the Greater Lehigh Valley to invest $50,000 in the COVID-19 Community Response Fund which aims to strengthen safety-net services for community members who are disproportionately impacted by COVID-19.  We will invest an additional $50,000, utilizing a special grant process, for non-profit organizations on the front lines providing food and housing assistance.

This commitment is a small way we can help our community heal as we continue to navigate through these unprecedented times.


About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned company that has grown into the 10th largest candy company in the U.S. [*] Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit

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* IRI Market Advantage Easter 2019 (11 WE 04/28/19), Total Multi-Outlet; Includes Non-Seasonal Jelly Beans