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  • Just Born got its name when founder, Sam Born, proudly displayed in his store window an evolving line of daily-made candy, declaring them “just born”.

PEEPS® Fun Facts

  • The PEEPS® Brand celebrated its 65th anniversary in 2018.
  • In 1953, it took 27 hours to create one PEEPS® Marshmallow Chick.  Today, thanks to advances in technology, it takes six minutes.
  • Just Born produces enough PEEPS® Brand Marshmallow Candies in one year to circle the earth twice.
  • In the late 1950s PEEPS® wings were “clipped” to give them a sleek, modern look.
  • PEEPS® Brand Candies have been the #1 non-chocolate brand at Easter for more than 20 years*.
  • Yellow is America’s best selling color of PEEPS® Chicks and Bunnies.
  • Yellow and white PEEPS® Chicks and Bunnies came first, followed by pink, lavender, blue, green and orange.
  • If you had 8,000 PEEPS® Bunnies, and you stood them in a straight vertical line, you could reach the top of the Willis Tower (formerly the Sears Tower) in Chicago.
  • Each PEEPS® Chick has 28 calories and Bunnies have 27.5 calories.  Both have 0 grams of fat.
  • Chocolate Dipped and Chocolate Covered PEEPS® Chicks were introduced for Easter 2010.
  • PEEPS® branded products have made celebrity appearances on many programs including: Good Morning America, The Today Show, CBS Sunday Morning, The Early Show, Martha Stewart, The Ellen DeGeneres Show, South Park, Jeopardy and The Daily Show.
  • Some celebrity PEEPS® fans include Justin Bieber, Miranda Cosgrove, Joe Jonas, and Dylan Lauren.

*IRI Multi-Outlet Data


  • HOT TAMALES® Brand was introduced in 1950.
  • HOT TAMALES® Brand is the #1 cinnamon flavored candy brand in the US.*
  • Each HOT TAMALES® Fierce Cinnamon flavored chewy candy has only 7 calories and 0 grams of fat.
  • The HOT TAMALES® name was derived from its spicy cinnamon flavor.
  • HOT TAMALES® have made star TV appearances on The Office, Jeopardy, Howard Stern, Food Network’s ‘Unwrapped’, and FYI’s ‘Food Factory’.
  • Some celebrity HOT TAMALES® fans include Khloe Kardashian, Kris Kardashian, Ellen DeGeneres, Madonna, Busy Philipps, Sofia Vergara, Scarlett Johansson, Julianne Hough, Randy Moss, La Toya Jackson, and Stacey London.



  •  MIKE AND IKE® Brand was introduced in 1940.
  • Each MIKE AND IKE® chewy candy has only 6 calories and 0 grams of fat.
  • More than 8.7 million pieces of MIKE AND IKE® candies are produced during a typical 7-hour school day.
  • Red is the most preferred candy color by consumers, and MIKE AND IKE® has more than 10 shades to choose from.
  • If you lined up each piece of MIKE AND IKE® candies produced in one year end-to-end, they would reach around the earth 3 times!
  • The origin of the MIKE AND IKE® name is a common curiosity among fans of the Brand.  Legend has it that the name came from a 1920’s Vaudeville act “Mike and Ike – We look alike”.  While there are many theories, the true origin remains a mystery.
  • MIKE AND IKE® candies have made celebrity TV appearances in Stranger Things, Jurassic World, Everybody Loves Raymond, 30 Rock, Family Guy, 13 Reasons Why, Limitless and Saturday Night Live.
  • Some famous MIKE AND IKE® fans include Paul Rudd, Jimmy Fallon, Marc Jacobs, Anna Kendrick, Chris Pratt, Landon Collins, Taye Diggs, Steven Spielberg, Venus Williams, Karl Anthony Towns, and Alex Rodriguez.
  • In 2015 MIKE AND IKE® launched the wildly popular Mega Mix, a ten-flavor variety of fruity chew candies, and recently added MIKE AND IKE® Mega Mix SOUR! to its lineup -which is the brand’s MOST Sour candy yet!



  • GOLDENBERG’S® PEANUT CHEWS® Brand candies were first made in Philadelphia, PA by the Goldenberg family in 1917.
  • GOLDENBERG’S® PEANUT CHEWS® Brand candies were developed during World War I and used by the US Military as a rations bar. The high-energy, high-protein recipe and unique taste made it popular with the troops.
  • GOLDENBERG’S® PEANUT CHEWS® was one of the first candy bar brands to offer sharable bite size pieces for portion control and convenience.
  • GOLDENBERG’S® PEANUT CHEWS® are gluten free, and the Original Dark flavor is a popular treat with those following a vegan diet.
  • 44,000 pounds of fresh, whole peanuts are used weekly at the GOLDENBERG’S® PEANUT CHEWS® facility, which still resides in Philadelphia, PA.
  • Approximately 1.2 million GOLDENBERG’S® PEANUT CHEWS® candy pieces are produced each day.
  • Some famous GOLDENBERG’S® PEANUT CHEWS® fans include Bruce Willis, Ted Leo, Neil Diamond and Barbra Streisand.