EXPRESS YOUR PEEPSONALITY® WITH THE LIMITED EDITION SALLY HANSEN® INSTA-DRI® X PEEPS® COLLECTION
Year after year, one of the first signs of spring is the iconic PEEPS® Brand popping up on store shelves to deliver those dazzling, colorful marshmallow treats that fans know and love. And now, in yet another one of its inspired manicure mash-ups, at-home nail color and care icon Sally Hansen® is bringing the classic confections right to your fingertips with the new Sally Hansen Insta-Dri® X PEEPS® Collection.
Peep the stunning limited-edition collection, which features instantly recognizable PEEPS® colors, including yellow, pink and blue, that are just as fun and satisfying as those sweet marshmallow treats.
Each polish in the collection incorporates Sally Hansen’s beloved revolutionary Insta-Dri® technology. The #1 quick-dry polish in the United States, Insta-Dri® features a 3-in-1 formula with a built-in base and top coat that dries in just 60 seconds. The new and improved Insta-Dri® swift precision brush provides full coverage in just one stroke so you can complete your brilliant look in less time than it takes to enjoy one PEEPS® Marshmallow Chick. One stroke. One coat. Done.
“We are thrilled to partner with such a beloved and playful brand,” said Celia Tombalakian, Vice President, Global Marketing for Sally Hansen. “Timed to coincide with spring celebrations associated with sweets and candy colors, such as Easter, this collection is perfect for Easter baskets and holiday gift-giving. Marrying the vibrant colors of PEEPS® with our best-selling Insta-Dri® formula, we’ve created the perfect recipe for bold and beautiful spring nail looks.”
“There is perhaps no one more loyal than a PEEPS® fan,” says Caitlin Servian, Brand Manager for PEEPS®. “They are always looking for new ways to express their PEEPSONALITY® during the season. We are proud to partner with Sally Hansen® to offer consumers another stylish way to experience PEEPS® this year.”
The limited-edition Sally Hansen Insta-Dri® X PEEPS® Collection features seven beautiful shades ($5.99 each) that can be mixed and matched to create your very own signature nail look:
- PEEPS® Yellow: The classic PEEPS® sunnier-than-sunshine yellow hue.
- PEEPS® Pink: The perfect pop of pink.
- PEEPS® Lavender: A much more than marvelous mauve hue.
- PEEPS® Blue: The sky is the limit with this vivid shade of azure.
- PEEPS® Fruit Punch: Refresh your outlook with this pretty, punchy red.
- PEEPS® Sparkly Wild Berry: It’s your time to shine with this pretty clear polish featuring glamorous pastel sparkles.
- PEEPS® White: This wonderful creamy white is reminiscent of each fluffy Marshmallow Chick and Bunny
Each classic Insta-Dri® bottle is dressed up for the season with the PEEPS® Brand logo on its cap, along with adorable Chicks and Bunnies.”
Full PEEPS® Ahead
If you’re searching for the perfect holiday gift, the Sally Hansen Insta-Dri® X PEEPS® collection has you covered with three vibrant sets ($10.99 each) designed to deliver a sensational spring mani in an instant:
- PEEPS®& Love: Features PEEPS® Yellow along with PEEPS® Pink for maximum joy and delight.
- PEEPS®, Love & Happiness: Comes complete with PEEPS® Yellow, PEEPS® Pink and PEEPS® Blue for a fresher than fresh and festive feel.
- Chillin’ with my PEEPS®: Includes PEEPS® Yellow, PEEPS® Pink, PEEPS® Blue and PEEPS® Lavender for the ultimate expression of every facet of your PEEPSONALITY®.
The Sally Hansen Insta-Dri® X PEEPS® Collection is available now.
For more information, please visit sallyhansen.com
About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people’s lives. Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work. For more information, please visit www.justborn.com (and see the breadth of candy and high-quality branded items at www.peepsandcompany.com) Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.