In Raleigh, NC they drop a giant acorn, in Atlanta, GA they drop a giant peach, but the sweetest New Year’s Eve drop in the US occurs in Bethlehem, PA, home of the beloved PEEPS® marshmallow candy brand. The PEEPS® drop is the highlight of PEEPSFEST®, a 2-day family-friendly festival, which celebrates the fun and excitement of the PEEPS® Brand at the iconic SteelStacks in Bethlehem, PA. This year, a brand new giant illuminated PEEPS® Chick drops to ring in the New Year. Weighing in at 200 pounds and standing tall at four feet and nine inches! The new PEEPS® Chick will make its debut at the festival just in time for the final countdown to the New Year on Dec. 31 at 5:15 p.m.

Where: SteelStacks
101 Founders Way
Bethlehem
PA 18015

When: December 31
– 10 a.m. to 5:30 p.m. – Family fun activities
– 5:15 p.m. – The PEEPS® Chick Drop and firework show

Who: Available for Interview:
Matthew Pye
VP Corporate Affairs
Just Born Quality Confections

Available for Photo Opportunity:
PEEPS® Chick

Contact: Colleen Imler, Coyne PR on behalf of Just Born, 973-588-2285 or cimler@coynepr.com