Bethlehem, PA — October 17, 2017– Just Born Quality Confections, the maker of iconic candy brands PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®, released updated data revealing that MIKE AND IKE® Mega Mix continues to take the market by storm!
MIKE AND IKE® Mega Mix, introduced over a year ago in the Spring of 2016, offers ten colorful, fun and fruity MIKE AND IKE® flavors for fans to “mix and match” for their own great-tasting combinations.
The appeal of MIKE AND IKE® Mega Mix has proven successful within the category without hindering sales of traditional MIKE AND IKE® SKUs – in fact, it is currently selling closer to the rate of the classic MIKE AND IKE® Original Fruits. Just Born is attributing the outstanding success of MIKE AND IKE® Mega Mix to the fun and eye-catching graphics and to the fact that it has 10 different flavors that you can mix and match. Latest IRI week ending 9/10/17 has shown that MIKE AND IKE® Mega Mix Theater Box is currently the #7 Sugar Theater Box SKU based on velocity in the last 12 weeks in MULO1.
“It’s clear that our fans absolutely love the fun flavor combinations that Mega Mix has to offer,” says Keith Domalewski, Director of Marketing. “This exciting mix proves that we can stay true to the original, while still thinking outside of the candy box!”
Further IRI reporting for week ending September 10, 2017 shows that MIKE AND IKE® Mega Mix is incremental to the brand, with Original Fruits sales up +0.5% and total MIKE AND IKE® up +5.2% in US MULO! For more information on MIKE AND IKE® products, please visit www.mikeandike.com.
About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned company that has grown into the 11th largest candy company in the U.S. Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit www.justborn.com. Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.