Bethlehem, PA. — [June 16, 2015] — America’s #1 cinnamon confection [1] HOT TAMALES®, manufactured by Just Born Quality Confections, is kicking off summer by offering free samples of their newest variety, TROPICAL HEAT™ – a one-of-a-kind spicy fruit flavored candy – to the residents of Mango, Florida; Pine Apple, Alabama and Limon, Colorado. The tropical fruit inspired town names match the flavors in the sweet and spicy mix of TROPICAL HEAT™ – Mango Tango, Pineapple Picante and Limon Fever. Residents of these three towns are able to receive their free samples of the flavor-charged candy from samplers that will be stationed throughout the towns on Saturday, June 20th – the day before the official start of summer. 

“When we discovered there were towns in the United States whose names reflected the spicy, tropical fruit flavors in TROPICAL HEAT™, we knew we had to act on the opportunity and recognize the residents by offering them special access to our new product,” said Koren Ivie, Brand Manager of HOT TAMALES®. “HOT TAMALES® is excited to kick-off summer by giving these unique, small towns a sweet gift to heat up their streets.”

The local offer is a part of a larger national sweepstakes in which eligible U.S. residents can enter for their chance to win a year’s supply of HOT TAMALES® TROPICAL HEAT™ by sharing a photograph of how they are spicing up their summer using the hashtag #FruitBeHot #Entry. The national sweepstakes will run from June 21st to July 5th. Additionally, all photographs shared using the designated hashtag throughout the summer may be featured on the HOT TAMALES® website.

TROPICAL HEAT™ is the latest addition to the HOT TAMALES® family that launched nationally in May 2015. The new mix is a unique departure from the original HOT TAMALES® Fierce Cinnamon variety that spicy candy lovers have come to know and love, and gives the bold and adventurous candy lover a fruity and fun taste to experience. The spicy fruit candy is kosher, gluten and fat free and is available in several fun and convenient pack types, including: .78 ounce boxes, 1.8 ounce pouches, five and 8.3 ounce theater boxes, five and eight ounce peg bags and 10 ounce stand-up bags.

For more information on HOT TAMALES® TROPICAL HEAT™ and the sweepstakes please visit www.hottamales.com and be sure to follow HOT TAMALES® on Instagram under the user name HOTTAMALESCANDY, on Twitter using the handle @HOTTAMALESBRAND or #FruitBeHot and on Facebook at www.facebook.com/HotTamalesCandy.

About Just Born Quality Confections

Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand candies. GOLDENBERG’S® PEANUT CHEWS® Brand candies are produced in Philadelphia, PA. In 2015, the MIKE AND IKE® Brand celebrates its 75th Anniversary, while the HOT TAMALES® Brand celebrates its 65th anniversary. All Just Born candies are made in the U.S.A.

[1] According to IRI data

Contact:
Stacey Kobeszko
(973) 588-2000
skobeszko@coynepr.com