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Bethlehem, PA. — December 2, 2015 — Just in time for the holiday-rush, PEEPS & COMPANY® arrives at its newest location! PEEPS & COMPANY®, the retail arm of Just Born Quality Confections, officially opened the doors of its newest brick and mortar location today at The Promenade Shops at Saucon Valley. Shoppers of all ages are sure to find plenty of reasons to smile in the store, while surrounded by PEEPS®, HOT TAMALES®, MIKE AND IKE® and GOLDENBERG’S® PEANUT CHEWS® candy and branded gifts, apparel and other fun merchandise.

The PEEPS® Chick was joined by Co-CEOs Ross Born and David Shaffer, David Yale, President and COO and other political and local dignitaries for a ribbon cutting ceremony as part of the grand opening. The celebration included hot deals and giveaways, the PEEPSMOBILE® parked in front of the store, free PEEPS® topped hot chocolate from neighboring store Crêpe Soleil and free 5×7 photos of kids meeting the PEEPS® Chick mascot provided by Dan’s Camera City.

“We are thrilled to be a part of The Promenade Shops at Saucon Valley, and enjoyed seeing so many fans and guests at the grand opening festivities,” said David Yale, President and COO of Just Born Quality Confections. “This newest location will allow us to be more accessible to visitors of all ages, and add a fun family-friendly experience to the popular shopping center.”

The PEEPS & COMPANY® store is located in Suite 802 between Stride Rite and The Children’s Place at The Promenade Shops at Saucon Valley, 2845 Center Valley Parkway in Center Valley, PA. For more information and to join the conversation, please visit PEEPS & COMPANY® on social media at or @PEEPSANDCOMPANY on Twitter and Instagram.

About Just Born Quality Confections:
Just Born, located in Bethlehem, PA, is the 9th largest candy company in the US and is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. The Just Born Retail Group brings the candy to life in three PEEPS & COMPANY® retail locations, and in regular retailers across the country by creating an array of high-quality branded items such as apparel, plush, accessories and gifts for shoppers of all ages. Visit the PEEPS & COMPANY® online store or one of three retail stores located in Center Valley, PA, National Harbor, MD and the Mall of America in Bloomington, MN for great gifts this holiday season.

About The Promenade Shops at Saucon Valley:

The Promenade Shops at Saucon Valley is the Lehigh Valley’s premier, outdoor Lifestyle Center. Measuring 475,000 square feet, The Promenade Shops at Saucon Valley features a unique blend of favorite fashion stores, one-of-a-kind boutiques, a state-of-the-art Movie Theater, and an exceptional mix of restaurants – all based in a mountainside setting.

The Center contains a Main Street that is reminiscent of the downtown-style shopping of yesteryear. A beautifully appointed sidewalk walkway or “promenade” is complete with old-fashioned street lamps, up-close parking, and cozy seating areas making it a perfect place for strolling, shopping, and dining.

A mountain-side landscape, sparkling water features, fire pits along Main Street, and stunning storefronts combine to make The Promenade Shops at Saucon Valley one of the Lehigh Valley’s most picturesque settings.

Media Contact:
Colleen Kebles
Coyne PR