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Just Born President & COO Announces Retirement Plans

Bethlehem, PA. — January 24, 2023 – Just Born Quality Confections announced today that David Yale plans to retire as President & COO of the Bethlehem, Pennsylvania based company effective March 31, 2023.

David began working for Just Born in 2011 and his many accomplishments include working with Just Born’s Associates and stakeholders to help transform PEEPS® into an American cultural icon at Easter; driving MIKE AND IKE® growth through the introduction of the Mega Mix® platform, and revitalizing GOLDENBERG’S® PEANUT CHEWS® by going back to its Philadelphia roots. David modeled the Just Born RESPECT Philosophy and strived to make Just Born an employer of choice.

He demonstrated the company’s commitment to Associate health and safety, which helped the company navigate the unchartered waters of an unprecedented pandemic and come out stronger on the other side.  He also served on the Boards of the National Confectioner’s Association and Valley Youth House.

“David Yale’s retirement, in our 100th year, comes at a time when we are on sound financial footing, our iconic brands are healthy, and leadership is in the capable hands of the next generation of the Shaffer/Jett Family, in tandem with our talented Executive Team and Board of Directors,” said David Shaffer, Chairman of the Board and Co-CEO.

About Just Born Quality Confections:

Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people’s lives.  Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. As Just Born celebrates a century of sweetness, it has enjoyed being a part of family traditions and memories for 100 years. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work.

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Jordan Goins, Coyne PR; cell: 732-425-0922